Безгрешный маркетинг. Первая книга про inbound
Sinless marketing. The first book about inbound
Book Description
If your product is incomprehensible to the general public — it's not bread or toothpaste, but, for example, business services — it's not easy to sell it: over and over again you have to explain to customers why they should fork out. Most often, companies save effort and do it in a template, but in vain. "Illiterate outgoing advertising leads companies with a complex product straight into marketing hell, where standard methods do not give results, and advertising budgets grow exponentially," the author of this book states.
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