The Internet Marketer's Bible

The Internet Marketer's Bible

Book Description

Setting up end-to-end analytics or remarketing? Search engine promotion or website modernization? Or maybe all at once? Ivan Barchenkov, a certified expert in training Yandex advertising products, structures all available digital promotion tools and gives basic knowledge on their use. His book is the bible of a modern Internet marketer. It will help you understand: • how promotion channels work collectively and individually; • how to set up contextual advertising and whether it can pay off immediately; • how attribution models function; • and from which side to approach the issues of media planning. The acquired knowledge will make it easy to make decisions on setting up a marketing campaign, no matter how the trends change. "Everything described in the book is relevant and applicable now, and this is rare. Suitable for novice marketers and experienced professionals. I recommend reading it." — Alexey Vitalievich Kalandaev, Revenue Director of LitRes Group, "Internet advertising management is not only about setting up campaigns, but also building analytics, competent channel split for greater efficiency. It is important to count, control and accumulate experience, as Ivan and his company do when they help clients become leaders of the Russian market." — Dmitry Dvoretsky, Director of E-Commerce at Hoff