The future of competition. Creating unique value together with consumers
The future of competition. Creating unique value together with consumers
Book Description
This book touches on the problems that all businessmen will have to face in the near future. It seems that the wider the range of products and services, the more difficult it is to please the consumer today. What can we say about tomorrow? The authors, one of the most advanced modern scientists dealing with the prospects for the development of sales strategies, believe that those companies that adopt a new concept of value, that is, learn to create value together with consumers, will win the competition. Using numerous examples of real companies discovering new methods of work, they prove the validity of this concept. The book is addressed to entrepreneurs, company managers, sales managers and other senior managers.
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