Effective marketing in medicine. Ready-made solutions for the promotion of a medical clinic
Effective marketing in medicine. Ready-made solutions for the promotion of a medical clinic
Book Description
Collaboration with doctors, search and implementation of new ways of clinic development, patient flow research — all this can be a pleasant and fruitful process, and not a gray routine. Galina Ksenzova, an entrepreneur and medical marketer with 15 years of experience, knows this firsthand. In her book, she shares effective tools for promoting the medical center and tells you how to set up work so that you achieve your goals and enjoy the process. - How to attract and retain patients and make the treatment process in the clinic the most comfortable for both them and doctors? - How to determine the growth points of the clinic and use them 100%? - How to effectively introduce new services and promotions and establish cooperation with partners? - How to cope with operational work and learn how to manage patient flows? - How to improve existing points of contact and where to find new ones?
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