How does a marketer deceive you
How does a marketer deceive you
Book Description
The book reveals the methods of deception used by unscrupulous marketers: manipulation of statistics, "slightly uninformative" reports that distort the situation and prevent them from controlling their work, outright lies about the results of surveys or research. Such marketers have a lot of tools, it is quite difficult for an unprepared owner or CEO of a company to see the true state of things through this thickness of "water". Here are specific checklists that will help you objectively evaluate the work of the marketing department and understand "when something went wrong", and recommendations on what to do in this case. The book will be useful for HR and HR directors, for CEOs and entrepreneurs, business owners and marketers.
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