Marketing for non-marketers. A Guide to creating successful marketing strategies
Marketing for non-marketers. A Guide to creating successful marketing strategies
Book Description
Anton Petrochenkov is an expert on Internet promotion, business coach and founder of the Internet marketing agency Convert Monster, which in 2018 entered the Top 10 most recognizable brand agencies in Russia. Among the clients: Michelin, Daewoo, TaxCom, Humana, Knauf, PwC, "Shokoladnitsa". A successful company is distinguished from a stagnant one by its approach to marketing. Most often, marketers and even agencies are just hands performing business tasks. The marketing strategy should be determined by the company itself. In other words, even if you are not a pro, you need to understand what is happening in your Internet marketing and how to strengthen it. This book is based on the educational business system of the Convert Monster agency, which has proven its effectiveness on real cases of Russian and foreign companies. This system will allow you to: • come up with working marketing concepts; • independently figure out what works and what doesn't; • stop pouring money into inefficient tools and channels; • analyze and understand reports and change strategy based on indicators; • set up a sales funnel and increase the company's profit.
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