Marketing management
Marketing management
Book Description
"Marketing Management" is the famous work of the marketing classic Philip Kotler, a reference book for most students and marketing practitioners. It contains the theoretical foundations of the marketing course, provided with practical examples. Thoughtful, convenient structure makes it an indispensable guide to one of the most relevant economic disciplines. The new, 15th edition has been significantly modified and supplemented. New concepts have been added, many topics have been developed and reflect modern market realities, examples have been completely changed. The proposed book is recommended by the Russian Marketing Association and leading universities in Russia and the world as a textbook for students, as well as for professional marketers who want to keep up with the times and study the latest work of leading marketing experts.
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