Mobile marketing. Mobile technologies are a revolution in marketing, communications and advertising
Mobile marketing. Mobile technologies are a revolution in marketing, communications and advertising
Book Description
The book "Mobile Marketing" is designed for both professionals and beginners - a simple language and an analysis of practical examples will allow even those who take up the case for the first time to quickly understand the subject. Daniel Rawls talks about the principles of working in a mobile environment: how to design an application or a mobile website correctly, how to attract customers from social networks and plan an email newsletter. Analyzing near-field communication technology (NFC) and QR codes, the author reflects on the possibilities of virtual and augmented reality - advanced marketing tools that are rapidly gaining popularity. The book is addressed to entrepreneurs, marketers and anyone interested in e-commerce and advertising.
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