Monetization of innovations. How Successful Companies Build Product Around Price
Monetization of innovations. How Successful Companies Build Product Around Price
Book Description
Innovation is the most important driver of growth. Today, more than ever, companies must innovate to survive. But successful innovation is a very difficult task. The authors - partners of the world famous consulting company Simon-Kucher & Partners Strategy & Marketing Consultants know what they are talking about. Georg Take is its CEO and Madhavan Ramanujam is a partner in San Francisco. Simon-Kucher & Partners is a global consulting company with 900 professionals in 33 offices worldwide. She specializes in strategies, marketing, pricing and sales. Founded in 1985, the company has 30 years of experience and is considered the world's leading pricing consultant. If you are a CEO, or an executive, or part of a team responsible for innovation and new product development, this book is for you. With the help of special techniques, you can make the monetization of innovations part of the DNA of your company. The examples show how some of the world's best innovative companies, such as LinkedIn, UBER, Porsche, Optimizely, Drager, Swarovski, and large pharmaceutical companies, use the principles described in this book. Monetizing Innovation presents a practical approach that can be adapted to any organization, in any industry.
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