Neuromarketing. How to influence the subconscious of the consumer
Neuromarketing. How to influence the subconscious of the consumer
Book Description
According to the latest research in the field of the human brain, 95% of all thoughts and emotions manifest themselves even before we are aware of them. However, the efforts of marketers are mainly aimed at rational consciousness, and a huge layer of the subconscious is ignored. If you want to overtake your competitors, stop selling products to only 5 percent of your customers! Thanks to the wonders of modern neuroscience, it has become possible not only to explain the processes of thinking, but also to successfully influence them. When you understand how your customers' brains work, you will be able to get much better results with less time and effort. In this book, you will learn how to adapt neuroscience and behavioral research to marketing goals and understand the patterns of customer decision-making.
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