Ot nosoroga k yedinorogu. Kak provesti kompaniyu cherez transformatsiyu v sifrovuyu epoxu
From rhinoceros to unicorn. How to lead a company through transformation in the digital age
Book Description
Viktor Orlovsky and Vladimir Korovkin are entrepreneurs who participated in revolutionary business transformations in the Russian market. Such a union gives a special method of solving problems. All their thoughts and ideas are based on experience, backed up by research on digital transformation. The data obtained on the example of corporations in developing and developed markets show which techniques and techniques work and which do not, and why.
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