​Why is it better to buy from you? How to develop a strategic unique trade offer

Why is it better to buy from you? How to develop a strategic unique trade offer

Book Description

Entrepreneurs work hard, but their competitors are also not sitting still. Strategic UTP, a unique trade offer that is difficult for competitors to copy, will help to get ahead of competitors. Alexey Obzherin, a consultant on getting out of tough competition, the author of the "diamond" technology for the development of UTP in 15 steps, offers a step–by–step guide to the independent development of a strategic UTP for the Russian market. You will learn what a real UTP is and what mistakes even well-known global companies make when creating it. The book provides a detailed algorithm for developing a USP in 15 steps and a mechanism for its copy protection. The publication will be useful for entrepreneurs, owners of small and medium-sized businesses, experts in various industries, as well as marketing and sales managers.

Book Description

Entrepreneurs work hard, but their competitors are also not sitting still. Strategic UTP, a unique trade offer that is difficult for competitors to copy, will help to get ahead of competitors. Alexey Obzherin, a consultant on getting out of tough competition, the author of the "diamond" technology for the development of UTP in 15 steps, offers a step–by–step guide to the independent development of a strategic UTP for the Russian market. You will learn what a real UTP is and what mistakes even well-known global companies make when creating it. The book provides a detailed algorithm for developing a USP in 15 steps and a mechanism for its copy protection. The publication will be useful for entrepreneurs, owners of small and medium-sized businesses, experts in various industries, as well as marketing and sales managers.