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Psychology and psychoanalysis of advertising. Textbook for the faculties of Psychology, Sociology, Economics

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Psychology and psychoanalysis of advertising. Textbook for the faculties of Psychology, Sociology, Economics

Book Description

"We choose, we are chosen. . . ". How does this happen? Why do we choose a brand of pasta, oil… Why do we prefer a certain policy? What psychological criteria we are guided by. . . and the creators of advertising? This is the book. Editor-compiler: Raigorodsky D. Ya.

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