Vendor productsProducts found: 1654

Retail staff from A to Z Book Description The book is dedicated to retail staff in all its diversity. It contains a large number of examples from the practice of Russian retail. The book contains not only answers to questions on how to select, evaluate, adapt, motivate, train a retail...

The power of recommendations. How to attract new customers with the help of old ones Book Description The best way to promote today is recommendations from person to person. Honest feedback from satisfied customers to friends, relatives, subscribers — that's what works today. In the stream...

Expert content in marketing. How to benefit the client, gain his trust Book Description Being the best is not enough. To be able to do what others do not know is not enough. In the era of non—working advertising, it is important not just to be an expert - but to convince everyone of your...

Subconscious influence. How to convince in one minute Book Description "Thank you, I'm not interested in this", "Stop calling me" and "Go to..." are clearly not the phrases we want to hear when communicating with potential customers. Inexperienced sellers and managers spend too much time on...

A million in 15 seconds. How to make money on a VKontakte blog using short videos Book Description If your goal is not "quick sex" with customers, but a long and trusting relationship, then you need a social media account, a live video and this book. In it, Ruslan Farshatov, a man who was...

Marketplace. How to learn to sell Book Description Today, marketplaces are the main Internet platforms where everyone can sell their goods independently, without intermediaries! They have grown into brands with their own philosophy, mission and values. The book "Marketplaces: how to learn to...

Marketing  Book Description The article presents information about the emergence of marketing, the dynamics of its progress on the historical ladder, starting with pre-revolutionary Russia and ending with the new economy. An analytical summary of observations of the use of various marketing...

The monograph is devoted to one of the key concepts of insurance law — insurance risk. The author clarifies the ratio of insurance risk with related categories: insured event, insurance coverage, exceptions, conducts a comparative analysis of Russian and foreign legislation on the insurance...

Toothy marketing. How to increase profit in business Book Description How to avoid mistakes in business and increase income? Stanislav Pokryshkin, an active entrepreneur with 15 years of experience, a marketing practitioner, an investor, has collected in this book useful recommendations,...

The monograph examines the legal essence of mutual insurance, the history of its origin and development from Antiquity to the present day, provides a comparative analysis of mutual insurance, captive insurance of mutual lending and mutual insurance and mutual assistance cash registers. The role,...

Not like everyone else. Marketing that cannot be ignored Book Description How to stand out from the total mass of competitors? Many entrepreneurs in oversaturated markets feel literally invisible. They know for sure that they have a competitive advantage, but they cannot attract consumers in...

The book concretizes and develops the program of social epistemology in three directions. This is a further understanding of the problems of cognitive communication and the collective subject, which was updated in the previous works of the author. This issue is considered as a significant...

The following are considered: general characteristics of insurance activity in the Russian Federation and in industrialized countries; types of insurance and insurance risks; ensuring public interests as the main goal of state regulation of the insurance business. The issues of administrative...

Synergy. The key to success Book Description This book is not a textbook. This book is your personal assistant in network marketing, which will help you to start a business competently, avoid standard mistakes, bypass typical business traps and learn to perceive failures and failures as the...

Business is like clockwork. Get it right and keep track of income Book Description The book "Business as clockwork" is written for entrepreneurs, company executives, development directors, owners, managers, marketers. It can be used as a teaching aid in the study of marketing, sales,...

Humans have a thirst for knowledge, but everything that is available to our observations is only a tiny part of the world around us. In The Island of Knowledge, physicist Marcelo Glaser tells how we have been looking for answers to the most fundamental questions about the meaning of our...

This is marketing. What should every marketer who wants to become No. 1 think about Book Description Traditional marketing tools are outdated. The new generation needs something different. It's time to stop looking for simple ways and go the effective way. Seth Godin is a marketing guru,...

The issues of the history of the formation and the current state of insurance law in Russia are systematically presented. Excerpts from regulatory legal documents on insurance business in Russia, necessary for understanding the educational material, are given, an overview of the most important...

The power of communities. How to create live communities for business and not only Book Description Community management is one of the most powerful and at the same time underestimated tools for the development of modern business. Its key tasks include not only creating a strong community...

Strap In Your Pocket. How to make money on a VKontakte blog in 60 minutes a day Book Description Ruslan Farshatov is an entrepreneur, media trainer, host of the show "Sounds Everywhere" on the TV channel "Let's Go!", winner of four TEFI awards. Ilya Popov is a producer of online schools, an...

The textbook reveals the content of insurance and the basic principles of insurance operations. Theoretical issues of insurance, peculiarities of the organization of insurance business in the Russian Federation are considered, financial, economic and legal aspects of insurance are reflected....

Get That Job. CVs and Resumes. How to make sure you stand out from the crowd Описание книги The ultimate guide to marketing yourself in a CV or resume, and ensuring you make a professional impression in any job search. The job market has never been more competitive, and marketing yourself can...

A text that sells posts for social networks, articles for blogs, texts for marketplaces Book Description Anna Shust is an entrepreneur, marketer and journalist, an expert on commercial texts and the author of the blog sila.slova. This book is your best assistant. If you want to: - learn how...

Hacking strategy. Start with the main thing and get the result Book Description Richard Rumelt, one of the world's most influential thinkers in the field of strategy and management, author of the bestseller "Good Strategy, Bad Strategy", tells how a manager can develop strategist skills and...

Aesthetics as a brand code. Attract customers with a perfect business product Book Description It is known that Italian brands create the most popular premium products in the world. Riccardo Illy, a former top manager at Illy, explains how to compete in today's market using proven business...

Cash flow from social networks  Book Description "Cash flow from social networks" is a new book by Margarita Bylinkina for entrepreneurs who have decided to develop their business in social networks, but do not know where to start. This is a strong motivation for action and specific tips,...

Psychology of word of mouth. How to make products and ideas popular Book Description What makes things popular? If you said advertising, think again. People don't listen to advertising, they listen to other people's opinions. But why do we talk about some products and ideas more than others?...

Performance monitoring in the public sector Book Description The true indicator of the usefulness of the efforts expended in the provision of public services is not the product produced, but the result (effect) obtained. For example, the number of patients treated in a public hospital is the...

Marketing management. Textbook Book Description The textbook outlines the main provisions of the theory of marketing management. The description of the marketing management process of business organizations is given. The presented material allows you to provide the necessary level of...

Development of e-commerce in Russia. The impact of the COVID-19 pandemic Book Description In recent years, the e-commerce market in Russia has been showing a high growth rate, while 2020 was a turning point: the COVID-19 pandemic affected all spheres of society, not only in Russia, but also...

CRM system. The order of sales in 6 weeks Book Description Most managers have no idea about business tools and systems, due to which additional value is created for customers, the quality of service increases, sales grow, and performance discipline increases. The main task of this book is to...

Internet marketing. Textbook Book Description It is aimed at forming students' understanding of the place of marketing in the Internet environment in the overall marketing system of the company. The emphasis is on their continuity and integrated interaction. The possibilities of using the...

Mutual loyalty. The legendary strategy of sincere customer engagement Book Description Almost 20 years ago, consultant and sales expert Fred Reicheld made the whole world pay attention to the loyalty economy. He developed a method for evaluating the Net Promoter System (NPS) customer...

The Internet Marketer's Bible Book Description Setting up end-to-end analytics or remarketing? Search engine promotion or website modernization? Or maybe all at once? Ivan Barchenkov, a certified expert in training Yandex advertising products, structures all available digital promotion...

Purchases. From the terms of reference to the execution of the contract Book Description The book examines the most relevant practical problems that customers and suppliers face when conducting purchases based on current antimonopoly and judicial practice. State and municipal customers will...

Name it and sell it. Conquer the market and customers with the help of perfect naming Book Description This book is about how names are created. Completely different, for any brand. In business theory, this area is called naming and is the most important part of a marketing strategy, without...

Business School Book Description Network marketing is a real business school for people who want to master the skills of entrepreneurship and create their own business. "But what made Robert Kiyosaki, who has never been involved in this type of business, dedicate an entire book to him?" -...

Sales, negotiations. Practice, examples Book Description An updated edition of one of the most successful sales coaches Sergey Asimov. The author supplemented the book with specific speech techniques and blanks that were previously available only to a select audience. The proposed techniques...

Illustrated atlas of the world. Latest maps Book Description The Illustrated Atlas of the World is the most modern atlas for young readers. On the colorful pages of this book — continents, countries and their capitals, the secrets of the oceans, the wealth of flora and fauna. In an accessible...

Atlas of the world for children Book Description You are holding in your hands a unique illustrated atlas for children with the most interesting texts and vivid pictures — we have not missed anything! Taking it in hand, young readers will get acquainted with countries and continents, learn...

Atlas of the world for children Book Description The first atlas for the curious is not just a fascinating journey into the world of new knowledge about the world, people and their traditions, nature and animals, but also a notebook with tasks that the child will learn new information better,...

Wall map "The World. Natural areas, animals and plants" Book Description The world is home to a huge number of animals, plants, birds, fish. What kind of birds, fish, animals and plants - find out from our map "WORLD. NATURAL ZONES, ANIMALS AND PLANTS". The names of plants and animals are...

Folding map "The World and Russia. Natural areas. Animals and plants" Book Description Folding map "The World and Russia. Natural areas, animals and plants" two-sided. On the one hand, a map of the World, on the other - a map of Russia. Natural zones are highlighted in color and their brief...

How to sell when not buying. Three most powerful sales tools in B2B markets Book Description This book is about how with the help of just three marketing tools - white paper, auto-mailing and case studies - you can build marketing for your company in the B2B field and for products that do...

Marketing of territories. Textbook Book Description The textbook on the discipline "Territory Marketing" introduces readers to the possibility of using marketing tools in the development of territories. The main provisions of territory marketing, the categorical apparatus of the discipline,...

Framing effect. How to manage consumer attention in the digital age? Book Description Human rights, gender equality, the financial crisis - all these are frames through which people think not only of the world around them, but also of themselves. Frames play the role of tools that quickly...

Animals of the Earth on the maps of the World and Russia. Folding card Book Description We offer a new illustrated map of the animal world. One edition contains two maps at once: animals of the Earth and Russia. Natural areas and individual plants are also shown. The publication is notable for...

Political map of the world. Federal structure Book Description The double-sided wall map has dimensions of 870x580 mm. On one side of it is a political map of the world on a scale of 1:40,000,000 (in 1 cm 400 km), on the other is a map of the "Federal Structure of Russia" on a scale of...

Predatory sales. Immersive marketing system Book Description How realistic is it... • ... to sell an apartment through Pornhub? • ...advertise a smart home through a kidnapping investigation? • ...convince a mayoral candidate to chop off his finger for the sake of winning the election? Timur...

Encyclopedia of the countries of the world Book Description Readers are offered a unique encyclopedic publication, providing information about 235 countries of the world with unsurpassed completeness and professionalism. The work on the encyclopedia was attended by the best specialists in the...

Why customers leave. And how to get them back Book Description From the book you will learn: - how to look at your business through the eyes of a client; - why it is worth spending money, time and effort on marketing; - what customers expect from you and your company; - where to look and how...

Atlas of the World Book Description Atlas is an overview reference publication that presents modern maps of all continents, oceans, regions and states of the world. The cartographic information is supplemented with short up-to-date information about each country arranged in alphabetical order...

This book is dedicated to the questions on the topic of the future and technology, which were answered by the experts of The Question project during the year. In the 21st century, it seems to us that we live in the future of science fiction: we are surrounded by robots, touch screens and virtual...

World map for children Book Description The world map for children is an excellent guide that promotes the development of interest in the knowledge of geographical, historical and cultural features of our planet among younger and middle-aged schoolchildren. A one-sided wall map with dimensions...

Gaining altitude. Eco-friendly career in Russia Book Description Marina Omelchenko, an expert practitioner in the field of strategic marketing and branding, offers readers her own methodology of eco-management, which is based on the awareness of the leader's own value. The publication...

Tools of an effective manager. 100 key terms, models and concepts of sovrem. management  Book Description This book contains most of the popular schemes, concepts, models and tools of modern management. All of them are designed to help the manager make managerial decisions based on...

Why aren't the commands working? What's going wrong and how to fix it Book Description Teamwork is one of modern management. - this mantra is memorized and repeated by ordinary employees, it caresses the ears of managers and delights the heads of companies. Consultants and coaches earn...

Two global directions of state and society activity - science and politics - almost always go hand in hand, but not always together. Their strategic interaction is determined by the scope of each of these factors, the importance of the content of the consensus product, its mass, quality and...

Plush Manager Book Description Having solved all the problems and thoroughly studied the ancient mysticism, Winnie-the-Pooh and his friends decided to master another Very Important Science - the science of how to manage professionally, that is, management.

Stress management Book Description This book focuses on developing your stress management skills. Everyone can cope with stress, but there are many obstacles to overcome along the way. Maintaining vitality and managing stress is not just self-confidence, self-esteem and the ability to think,...

The publication is a festschrift on the occasion of the anniversary of Irina Maksimovna Savelyeva, the founder (in 2002, together with A.V. Poletaev) and the permanent head of the Institute for Humanitarian Historical and Theoretical Research named after I.I. A.V. Poletaev, tenured professor at...

What pack did your boss grow up in? How to survive in the corporate "Food chain" Book Description Your boss is always growling and baring his teeth, can't stand newcomers and colleagues who have recently been promoted, and stubbornly fights for dominance in his territory? If you work under...

Position 101. What every leader needs to know Book Description Every leader should know and understand how the life positions of his team members are associated with its overall successes and failures, as well as be able to form the right positions for himself and his subordinates. For a...

The living dead. The Shocking Truth about Office Life Book Description Do you know what really happens behind the impenetrable windows of office skyscrapers? - 14.6% of employees of American companies CONSTANTLY surf the Internet during working hours - Every third employee of a large company...

The machine that changed the world Book Description "Lean Manufacturing" is the best approach to management and quality management today, based on optimal labor organization and ensuring long-term competitiveness without significant capital investments. This production system at one time...

This annotated edition, prepared on the basis of extensive research, contains all the statutes (statutes, statutes) that have determined the activity of the Academy of Sciences from 1724 to the present day. The history of the development of the legal basis of the activity and structure of the...

For the first time, a translation of the Universal Civil Code of Austria, which has been in force (with amendments) for almost 200 years, is published in Russian. Studying foreign legislation, on the one hand, broadens professional horizons, on the other - allows you to look at the legislation...

Special Forces manager. Transform your company from a group of disparate employees into a self-confident, purposeful team for which there are no impossible tasks Book Description The author of the book, the commander of the Navy Seals platoon, based on the experience of combat operations,...

The textbook in a short and convenient form reveals the main topics necessary for obtaining basic knowledge of the course "Civil Law of the Russian Federation". Such issues as civil legal relations, legal entities under the legislation of the Russian Federation, civil law contract are...

Geographical Atlas of the world Book Description You are holding in your hands a wonderful book - the Geographical Atlas of the World. With its help, you will make an exciting journey into the world of knowledge about the Earth and space. In it you will find thematic geographical maps,...

The book forms a theory of contracts in favor of a third party based on a non-dogmatic, practical approach to the functions of civil law in regulating turnover. From this point of view, the problems of qualifying contracts in favor of a third party, as well as the legal status of all...

Planet Earth: The Future Book Description The book, dedicated to nature conservation, contains statements by world-famous scientists and public figures, which were heard in the TV series "Planet Earth", created by the BBC broadcasting company. The crisis of extinction of biological species,...

The monograph examines the theoretical and practical problems that arise when the arbitration process is temporarily stopped. The central place in the work is occupied by the analysis of the legal doctrine and practice of arbitration courts on such forms of temporary suspension of the...

Catastrophes in the history of the Earth and man Book Description This book is about the secrets of our world - about the deep secrets of being and the purpose of everything that exists. They will be of interest forever, as long as there are thinkers on earth. The purpose of this book is to...

The problems related to adoption are among the most controversial in the modern science of family law. This monograph is the first comprehensive scientific study of the Institute of adoption in England and Wales as a priority area of state policy for the protection of the rights of children left...

The book explores the main trends in scientific communication, describes the history, theory and practice of implementing the principles of open science, raises the problems of current copyright legislation, provides various ways to change the situation and prospects for changing models of...

Chilling stars. A new theory of global climate change Book Description How do clouds form? It turns out that the "culprits" of this process are cosmic rays. And the temperature of our planet depends on the cloud cover. More cosmic rays - it's colder on Earth. Streams of charged particles from...

The text of the Federal Law has been prepared using the professional legal system "Code", verified with the official source.

The collection was prepared based on the materials of the international scientific and practical conference held on November 22-23, 2012 in Moscow. The collection contains articles by the conference participants on the following main areas: general issues of the procedure for the administration...

Team 101 Book Description If you are seriously thinking about a dizzying career, it is extremely important for you to enlist the support of like-minded people. In this book, John Maxwell will teach readers a number of lessons that will help you create and prepare a truly cohesive team for...

Secrets of the two elements. Earth and air - a struggle or an alliance? Book Description There are many unexplored places on the endless expanses of the earth that have yet to be discovered. It is beautiful, and especially good where no human foot has yet set foot. But the "wind knives" came...

The publication is an article-by-article scientific and practical commentary on Part Two of the Civil Code of the Russian Federation. Comments to the articles of the Code are based on the doctrine of civil law, as well as materials of their practical application. All norms are analyzed in...

Hacking Planet Earth Book Description The earth is our only home, full of various wonders. To find out their nature and properties, scientists dive into the dark depths of the ocean, observe natural atmospheric phenomena such as hurricanes and tornadoes, study the stones under our feet. In...

What is scientific knowledge? Are there social and cultural factors that contribute to the development of science? What institutions help or hinder this development? Who are scientists? Why do disputes arise in science? Considering the relationship between science and society, sociologists of...

In the presented monograph, the institute of exemption of medical organizations from civil liability for harm caused to the life (health) of patients in the provision of medical services is considered. The theoretical provisions considered by the author are illustrated by numerous examples from...

Psychology of modern leadership. American Studies Book Description The book is devoted to one of the most relevant topics of modern social and political reality - the psychology of successful leadership at various levels. The book has no analogues in Russian literature and allows you to fill...

Uninhabited Land. Life after global warming Book Description It's much worse than you think. Global warming is already changing our world beyond recognition, and its consequences will only become more serious and more terrible. Floods, fires, famine and wars are only a small part of what...

The choice is yours. Today we make decisions for life Book Description Here is the most complete collection of works by Napoleon Hill on the philosophy of sales, trade, promotion of personal services and the ability to sell yourself. After all, essentially every time you meet with someone,...

Planet Earth. Get to know the world we call home Book Description What did the Earth look like in different periods? Is it possible to predict earthquakes and volcanic eruptions? Where and why are the continents drifting? What are we facing in the future? Is it really raining because of...

A manager's career. Afterword Book Description The largest American manager in the field of mechanical engineering, answering thousands of questions from people captured by his first book, which was published in two dozen languages, talks about business, about family values, about the past,...

Incompetent manager. Incompetence as mass madness Book Description What is competence? Why and how do managers turn out to be incompetent? How to heal the incompetent? Based on scientific facts, but at the same time very ironically, the author makes a revision of everything we know about...

Many are sure that there is “progress” in the world, i.e. the process of acquiring more and more complete knowledge by man and mankind. However, there is knowledge and "knowledge". One knowledge brings a person closer to what philosophers call absolute truth, and another “knowledge” can lead him...

The strategy and structure of the corporation. Study guide Book Description The book is a systematic presentation of tools for developing and implementing corporate strategies and building corporate governance structures. The selection of tools was carried out based on the analysis of the...

Virtuoso teams. Teams that changed the world Book Description Effective management and the ability to lead teams of virtuoso specialists is a prerequisite for the implementation of fundamental transformations in the company. Using the example of successful teams that managed to accomplish...

A little book of good tips for successful sales Book Description No book dedicated to sales can match the value of the tips contained in it with the "Little Book of Good Tips for Successful Sales" by Brian Tracy. You will like the author's sanity and his sober, fresh approach to sales.

Development of a management solution. Textbook Book Description The textbook is based on the courses of lectures that the author gives at the Academy of National Economy under the Government of the Russian Federation, at the Moscow Academy of State and Municipal Administration, the RAGS...

The presented monograph is devoted to the interaction of civil legislation and judicial practice. It examines general and specific issues of the role and importance of judicial practice in the mechanism of civil law regulation. The legislation is given as of September 2016. The publication is...

Values-based management Book Description Research confirms that an effective HR policy has a much greater impact on high return on investment than new technologies, R&D, competitive strategy and quality control. The authors of this book came to the conclusion that the Office of Instructions...

This tutorial was written in accordance with the requirements of the Regulations on multi-stage attestation of users and certification of specialists of the International Association of TRIZ. The manual is intended for students of seminars who are preparing to pass the exam for the teaching...

Good Girls Don't Become Leaders: 99 Ways to Become a Top Manager Book Description Put a good girl in a group of men and women, and she will expect every time that someone else (and not necessarily a man) will take over the role of leader. Ask a good girl to make a decision for the whole...

How to hold a meeting Book Description Do you hold meetings often? Are they always productive? Do you know how to form a working group, get employees interested and keep their attention? Will you be able to avoid conflicts between participants, establish fruitful communication and achieve...

Each person is a set of tasks solved by him: technical, production, service, family, arising when moving towards his goals in all those processes that make up our life. It is in the search for the solutions we need that we grow above ourselves. But in order to successfully cope with all these...

Marketing fundamentals of strategic planning. Theory, methodology, practice Book Description The main idea of the book is that the development of a clear marketing strategy is currently the most affordable way to increase the intangible assets of an enterprise, requiring not large-scale...

The book is devoted to what is called "representations and guarantees" in Anglo-American law, and in the new edition of the Russian Civil Code - "assurances about circumstances".

The study gives a description of the tools for identifying works of culture, science and education in accordance with the developed categorization in relation to the effectiveness and scope of these tools, and justifies the choice of a specific technological solution as a potentially applicable...

How to manage women. Practical guide for the manager Book Description This book is Russia's first practical guide to managing women, a unique handbook on the psychology of women's behavior in organizations and working groups, a collection of techniques for solving everyday problems that any...

Success 101 Book Description John Maxwell examines the main factors of success, and then simply and clearly explains how to achieve it, describing in the most detailed way the steps that will help you get closer to the goal. For a wide range of readers.

The proposed textbook outlines the logical, methodological and argumentative foundations of scientific research. The purpose of the authors of the textbook is the comprehensive preparation of graduate students for both research and teaching activities. This is precisely what the original...

The question of how to speak and behave correctly in court is the most important and exciting for everyone who has faced an appeal to the court. This manual contains advice from a lawyer, retired judge, author of numerous works on civil and arbitration proceedings, how to gain confidence and...

Decision-making in the organization. Labor psychology and organizational psychology Book Description This is the fourth book in the series "Labor Psychology and Organizational Psychology" by famous Austrian scientists at the University of Vienna E. Kirchler and A. Schrott - specialists in...

Recently, in the human sciences in general and in medicine in particular, there has been an increased interest in the methodology of scientific knowledge. That is why students, professionals and researchers need special literature that could prepare them to use the full range of research methods...

Volume 5 of Professor A.T. Bonner's "Selected Works" includes works devoted to the problems of the theory of judicial evidence. First of all, this is the monograph "Traditional and non-traditional means of proof in civil and arbitration proceedings (Moscow, 2012).

Here is a collection of wise scientists, great discoveries and incredible ideas. You will find out who invented the bicycle, where to find the main stone of the Celestial Empire and what furs shui pai are. The author also talks about the four great Chinese inventions - gunpowder, paper, printing...

This collection has been prepared based on the materials of the International Scientific and Practical Conference "Pre-trial and judicial conciliation procedures in Russia: improvement of legislation and development prospects", held on December 8-9, 2016 in Voronezh. The conference was organized...

Tracing the transformation of early modern scientists into modern researchers, the author uses the history of the university and Weber's idea of "Protestant ethics" in order to offer a new perspective on the conditions of knowledge production in the modern world. Clark argues that the research...

Think like a Drucker Book Description The book contains the most important concepts developed by the management classic. It will help you understand the essence of Drucker's ideas about leadership, strategy, innovation, personal effectiveness, professional development and many other...

This monograph is an interdisciplinary study at the intersection of tax and civil law. The paper studies the patterns of the use of civil institutions, concepts and terms in tax law. The author proposes the concept of the relationship between tax and civil law. Two aspects of this relationship...