Vendor productsProducts found: 1654

The theory of market development. The psychology of consumption Book Description Oleg Strokatiy is the head of the quality control department and the creator of the quality control system in the leading company in the Russian market for the production of software in the field of site...

Confessions of a Pricing Master. How price affects profit, revenue, market share, sales volume Book Description A world-famous pricing specialist and trusted advisor to Fortune 500 executives, Herman Simon's book presents the best pricing practices and principles applicable to any business....

Just copywriting Book Description What unites numerous online stores, thematic groups in social networks, websites of commercial enterprises and information portals? The presence of content that is created by copywriters - specialists in the development of texts. This fascinating profession...

Brand protection. Strategies, systems, methods. Study Guide for Masters Book Description This textbook has been prepared in accordance with the program "Master of Law in the Field of Intellectual Property" of the Department of Intellectual Rights of the University. O.E. Kutafin (MSUA). The...

Monetization of innovations. How Successful Companies Build Product Around Price Book Description Innovation is the most important driver of growth. Today, more than ever, companies must innovate to survive. But successful innovation is a very difficult task. The authors - partners of the...

No thanks, I'm just looking. How to turn a visitor into a buyer Book Description Harry Friedman is a master of retail and education in the field. The book "No thanks, I'm just looking" about retail. The uniqueness of G. Friedman and his book lies precisely in the unsurpassed ability to turn...

One page marketing plan. How to find new clients, make more money and stand out Book Description Organizer of many successful start-ups, business coach and innovative marketer Allan Dib offers a completely new approach to practical marketing, which allows you to quickly and easily create...

Lords of DOOM. How two Guys Created a Cult Shooter and Rocked the Video Game Industry Book Description DOOM is not just a game. This is a living legend. 25 years ago, it conquered tens of millions of gamers and changed the video game industry forever. As you know, legendary things always have...

Not a season. How to boost sales during a downturn Book Description Regular fluctuations in demand, called seasonality, happen in any kind of business. This book is a source of ideas that will make money for your company during a traditional sales downturn. The publication is based on...

Bad business habits. How Best Practices Are Killing Your Company Book Description Have you ever wondered why most famous newspapers are printed in large format? Or why do management consultants work long hours? Or why do hotels still insist on having a check-in desk? Ask one of the...

Aikibusiness. How to launch and maintain your business Book Description "Imagine two businessmen in a kimono. Let it be a duel. One, a well-known player in the market, is coming. Another, an immature beginner, has worked in another field all his life, just came to this market and now has to...

Sales department management. Comprehensive guide Book Description In this latest edition of the classic Sales Management textbook, Mark Johnston and Greg Marshall continue the tradition of excellence established by Churchill, Ford and Walker, cementing its position as the leading...

Superconsumers. Who are they and why are they so important to your business? Book Description Unlike ordinary shoppers, super consumers are very interested in your products, and perhaps even slightly obsessed with them. They know everything about sneakers and have dozens of pairs. They are...

System business. Leader and team Book Description Many entrepreneurs start their own business in order to gain freedom. But after a few years, they find themselves held hostage by their own business. Work for 80 or more hours a week, money "merges" it is unclear where, obligations are above...

Magnetic texts. How to convince, "seduce" with a word and make money from it Book Description This book is a real guide to . Masters of selling texts Ivan Poloneichik and Vladimir Nikonov created a phenomenal training manual - you don’t even notice how you learn as you read. Here is...

Gett. A service with meaning Book Description Gett is an innovative company providing taxi and delivery services for private and corporate clients, with a global network in more than 120 cities around the world, including London, Tel Aviv, Moscow and New York. What is the secret of the success...

When marketing turns into a minefield. What to do? Book Description If you understand everything about marketing management, this can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging),...

Marketing Wars Book Description Business is a war, and the one who correctly determines the strategy and tactics of marketing will be able to defeat competitors. "Marketing Wars" is a classic work on marketing, a world bestseller that has gone through many reprints in many countries over...

The entrepreneur who survived. How not to ruin business and investments Book Description The success of any business depends not only on the number of customers. The book highlights many important issues that an entrepreneur, inspired by a brilliant idea, does not even think about. An absolute...

Greatness Catalyst. How to strengthen your brand Book Description We have already lived 15% of the entire 21st century, but this is the first book that reveals all the main aspects of the presence of a person on the Internet - from developing a unique personal positioning to blogging, being...

Industry X.0. Advantages of digital technologies for production Book Description Digital technologies are creating a new world in which all of us will be able to enjoy unexpected amazing things in the coming years. It is obvious that the main role on the way to universal digitalization will be...

Marketing Book Description The concept of Marketing does not have a single interpretation of the definition of its meaning. This is a comprehensive study of the market, demand, needs and the direction of production to these requirements, and a broad impact on the market in order to form...

Brand Perceptions and Consumer Behavior Strategies Book Description The monograph presents research conducted by the authors over several years in the field of psychology of consumer behavior. The research analyzes the factors of consumer loyalty and brand loyalty, as well as the perception...

Firms, contracts and financial structure Book Description O. Hart's book "Firms, Contracts and Financial Structure" presents the latest achievements of the theory of incomplete contracts, which are important and useful for analyzing many topics in the theory of organization and corporate...

Karmalogic Book Description With this book, the legendary consultant and psychotherapist Alexei Sitnikov launches a unique international crowdsourcing project to create a modern set of universal laws of life that can influence fate, warn against possible mistakes when interacting with the...

In a word. A book for those who want to come up with a good name. 33 lessons Book Description This book is about how titles are created. Completely different, for any brand. In business theory, this area is called naming, literally the naming process. Naming is the most important part of a...

Internet sales funnel. Tools for automating sales and increasing the average check in business Book Description Solodar Maria is a blogger, speaker at the largest marketing conferences, head of the Evo-publishing auto funnel agency, which introduced auto funnels into the work of top Runet...

Marketing management Book Description "Marketing Management" is the famous work of the marketing classic Philip Kotler, a reference book for most students and marketing practitioners. It contains the theoretical foundations of the marketing course, provided with practical examples....

Despite its somewhat strange and frivolous title, Jan Paul Schütten's book tells about things that cannot be more serious. It outlines hypotheses about the origin of the universe and life on Earth, talks about what evolution is and why evolutionists are likely closer to the truth than those who...

The book contains the best articles of the author, introducing the reader to the latest achievements of science and technology and their impact on our future lives. According to Kotler himself, scientific and technological progress is nothing but the promise of an easier future. For a wide range...

This is a book by one of the best experts on civil procedure in England, Professor of civil and private law at Cambridge University Neil Andrews, specially prepared by him for Russian specialists. Over the past 20 years, this is the first translated work of a very high professional level, which...

The publication presents quite different national types of criminal proceedings within Europe to enable the reader to compare them: England and Wales, German-speaking states (Austria, Germany and Switzerland), France, Spain, states of the former "socialist camp" (Bulgaria, Poland), Baltic states...

People "mastered 75% of the land surface, created many truly wonderful industrial and medical inventions, lit up the entire planet." Nature for us is not a temple, but a workshop, we populated the biosphere with our favorite plant and animal species, many of which are invasive; we even changed...

1001 creative ideas. Invent, promote, sell Book Description In this book, we managed to do something unreal, I would say "stunning". We have found ways to apply the most incredible, unique, simply enchanting ideas to create, promote and sell innovative projects. We got WOW results. We know...

The Constitutional Courts ensure that the actions of the State comply with the Constitution. They have the last word when it comes to interpreting the provisions of the basic law of the country, everyone is obliged to follow their interpretation of this law. If the words about the rule of law...

Transformer-3.What's the power, bro? Book Description Dmitry Portnyagin is a well—known Russian entrepreneur, the creator of the most popular business channel on YouTube and the author of a business bestseller that has sold 200,000 copies. He created himself: he built a business, a family, a...

Narconomics. Criminal syndicate as a successful business model Book Description Tom Wainwright, editor of the British version of The Economist magazine, offers an exciting story about how the drug cartel's business model works, about the similarities and differences in the management of a...

Creator. Predict trends. Generate ideas. Create projects Book Description Having studied 250,000 ideas, Jeremy and the team TrendHunter.com attracted an audience of one hundred million readers to explore and identify what truly predicts limitless opportunities in the XXI century. The result...

Producer. Instructions for use, or where dreams lead Book Description Ekaterina Kononenko is a producer of such high–profile and rating projects as the films "Marathon of Desires", "I'm losing weight", "Hardcore", "Oxygen", "Trinity", clips for the songs "Drunk Love" (Dima Bilan & Polina),...

Explosive podcast. How to create a successful project from the idea to the first million Book Description Podcast is a new form of self—expression. You are holding in your hands a smart, fun and thoughtful step-by-step guide for those who want to engage in podcasting, but do not know where...

The manual offered to the reader briefly sets out practical recommendations designed to prepare and send an individual complaint to the European Court of Human Rights, consistently discloses the content of human rights protected by the European Convention, the conditions for the admissibility of...

Become a market leader! Ninja Techniques to Revolutionize Your Niche Book Description In the struggle for market leadership, only those who have the cunning, flexibility and adaptability of a ninja will win. Here is a book that will help you beat the competition and become your favorite...

Time to invest! Guide to Effective Money Management Book Description Invest and get rich! You will learn how to form a high-quality investment portfolio in Russia, invest in securities, protect your assets, transfer inheritance to a limited circle of people, which financial instruments are...

The collection deals with topical theoretical, methodological problems of historiography and source study of the history of science and technology, pays attention to the study of trends and features of their formation at various stages of historical development, analyzes the life and work of...

The paper considers a range of issues related to the concept, structure and content of European law. Particular attention is paid to the methodology of cognition of European law, the study of the sources of the legal system of the European Union, as well as the disclosure of the nature of the...

The inverted logic of Alibaba Book Description The Alibaba empire has successfully developed not only thanks to a well-thought-out business strategy, the ability of management to keep abreast of the pulse and the favorable economic situation, but also the "inverted" logic of the founder of...

An honest book about how to do business in Russia Book Description Dmitry Potapenko is a well—known Russian entrepreneur, media personality, economist, who is known not only for his achievements in managing large retail chains, but also as a charismatic and straightforward speaker. The book...

The monograph is the result of a study on the implementation of measures aimed at combating the erosion of the tax base and the withdrawal of profits in the European Union. For the first time in Russian, a detailed analysis of the EU Council Directive 2016/1164, which establishes rules for...

The Bulletin contains materials selected by members of the RAS Commission for Combating Pseudoscience and Falsification of Scientific Research. These materials are aimed at exposing the pseudo- and anti-scientific activities of some "scientists" in education, medical practice, and especially in...

Microsoft. How revolutionary ideas lead to success Book Description Apple, Facebook, Microsoft, Samsung, Amazon, Google… These companies have firmly entered our lives. We Google everything and everyone, line up in frantic queues for Apple novelties, disappear into the depths of Amazon, like...

This monograph is one of the first comprehensive studies devoted to the legal regulation of public procurement in the European Union and other integration organizations. An analysis of the evolution of EU regulations will allow a better understanding of the historical context in which they were...

McDonalds. Between haight and hype Book Description The success story of McDonald's, told by an ex-executive director who devoted more than 25 years of his life to the company. Learn how to ensure sustainable development for your business, turn haight into loyalty, and loyalty into...

I created a business. Balance between family and your favorite thing Book Description How do successful women build their lives? How do they manage to combine family, children and their own business? How do they build their workflow and manage teams? All these, as well as many other...

Shoe salesman. How I created Nike. Version for children and teenagers Book Description The world bestseller for the first time in the presentation for children and teenagers. Once a young, irrepressible, just graduated from high school, Phil Knight borrowed $ 50 from his father to open his...

The collection includes works dedicated to the 100th anniversary of M.P. Bronstein and a prominent Armenian physicist and teacher N.M. Kocharyan; articles related to the conceptual roots of general relativity, the evolution of the concept of mass, and the anthropic principle; published materials...

How to make money without leaving home. With a step-by-step plan for earning from $ 1000 per month. Business on partner sites Book Description How long have you been able to afford to go abroad for a couple of months? Yes, so as not to think about whether you have enough money for this and...

The paper examines the theoretical and legal foundations of the creation of the Customs Union as a form of international economic integration, the formation and development of the legal regulation of the Customs Union within the European Union, the place of codified acts among the sources of EU...

Patrick's syndrome. How to create a personal brand while staying true to yourself Book Description Did you know that it wasn't Charles Darwin who first formulated the principles of natural selection? This was done by an unknown Patrick Matthew. Alas, the latter did not have enough weight in...

The Golden Age of the client Book Description This book is an attempt to take a comprehensive look at how the system of relations between the company and the client should be built. Based on their twenty years of experience, the authors talk about what a company needs to know about its...

With Russia's accession to the European Convention for the Protection of Human Rights in 1998, Russian citizens had another instance to combat injustice — an appeal to the European Court of Human Rights (ECHR). However, not every complaint is accepted — most of the statements are rejected by the...

Analytical forecasting for dummies Book Description Today's business relies on the efficient use of data to predict trends and sales. Analytical forecasting is a tool that can do this, and this book simply and clearly shows how to use it. You will learn how to prepare and process your data,...

The proposed statistical collection, representing the fourth specialized edition, is devoted to the indicators of science and innovation in Moscow and is addressed to a wide range of readers. It contains systematized statistical indicators that characterize the scientific and innovative...

Cool brands should be hot. A fresh guide to market promotion Book Description Based on interviews with marketing executives of such successful brands as BBC, Converse, Coca-Cola, ebay and mastercard, as well as research on the strategies of H & M, MTV and Diesel, the authors reveal the...

It is a synthetic presentation of the ideas underlying law as one of the components of European culture. The main intention of the author is to present law in the form in which it developed in Europe, in its organic connection with the common European culture, to describe law as a universal...

Agzamov in chocolate. Beat the business to the skies Book Description Renat Agzamov is a popular Russian showman, TV presenter, as well as a pastry chef with world fame. He creates sweet masterpieces that adorn the banquet tables of the most influential people in the world. Thanks to his...

You can! The main book for girls who dream of business Book Description Albina Nazarova openly shares her experience and knowledge, is a sought-after speaker at industry and business conferences. To date, she speaks at educational events with the topics: "Large-scale business strategy",...

Artificial intelligence in practice. 50 cases of successful companies Book Description "Artificial Intelligence in Practice" is a fascinating story about the use of AI and machine learning by modern companies. The book contains 50 real-world examples of the practical application of AI in...

The textbook contains an analysis of the main policy guidelines underlying the evolution of the law and institutional system of the European Union as they are enshrined in the Lisbon Treaty on Reform of 2007. The main attention is paid to the analysis and characterization of the implementation...

The monograph is devoted to constitutional justice in the countries of Eastern Europe. Its authors are representatives of 11 states: Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Poland, the Russian Federation, Tajikistan, Ukraine, Uzbekistan. They prove that in the modern...

The monograph examines the approaches to the implementation of the Convention on the Protection of Human Rights and Fundamental Freedoms established in Russian doctrine and law over the 20-year period of its operation in Russia. The focus is on the problem of the execution of the rulings of the...

The paper examines the ideological and legal origins of the European Convention for the Protection of Human Rights and Fundamental Freedoms, which is one of the most working international legal documents. The book includes the author's publications on the selected topic over the past 20 years in...

Invest and receive. How not to lose money in the project Book Description If a company doesn't have new projects, it kills it. Without investment in the new, there is no development, there is no future. A project is a new business in which you invest time and money to get a new result. At...

An endless game. In business, the winner is the one who does not participate in the race Book Description Business is an endless game. There is no strictly stipulated number of opponents, fixed rules and the concept of victory. When people and organizations strive to win in the short term —...

Amazon. How to change the world according to your scenario Book Description Apple, Facebook, Microsoft, Samsung, Amazon, Google… These companies have firmly entered our lives. We Google everything and everyone, line up in frantic queues for Apple novelties, disappear into the depths of...

Google. How to conquer the world with a crazy idea Book Description Apple, Facebook, Microsoft, Samsung, Amazon, Google… These companies have firmly entered our lives. We Google everything and everyone, line up in frantic queues for Apple novelties, disappear into the depths of Amazon,...

Monografiyada 2011-2012 yillarda Rossiya Federatsiyasining innovatsion siyosatining asosiy yo'nalishlari ko'rib chiqiladi, texnologik yetakchi mamlakatlarning innovatsion siyosati tahlil qilinadi. Ilm-fan, ta’lim va ilm-fanni talab qiladigan sanoatni rivojlantirish mexanizmlari va yo‘nalishlari,...

How to get a meeting with anyone. The Hidden Power of Contact Marketing Book Description You know how to sell-that's your job, after all-but how do you get top executives and important people to call you back? Not an easy task. A nominee of the Marketing Hall of Fame, Wall Street Journal...

Победители. Хочешь быть успешным - мысли, как ребенок Описание книги На свете живет более 400 миллионов человек, творческий потенциал, воображение и решимость которых могут заставить нас устыдиться собственной ограниченности. Они уникальные эксперты, хотя почти ни с кем не обсуждают своих...

How to rise from failure to success in sales Book Description The book contains tips and detailed recommendations for improving the style and technique of sales. For a wide range of readers.

Pain and pleasure in sales Book Description Are you satisfied with your sales? Do you know why some deals are easily closed, while others do not coalesce in any way? It turns out that the customer makes a purchase decision based on only two motivators. After studying them, you will see how...

Training and development of sales managers Book Description Alexey Nazarov is a business consultant in the field of sales with 20 years of experience in positions from commercial representative to sales director, coach, teacher at the MIRBIS Graduate School of Business. The author of the...

The ability to sell for dummies Book Description Are you going to try yourself as a salesperson or are you already an experienced salesperson, but you lack new ideas and tactics to expand your business? Regardless of your skill level, this guide will help lay the foundation for your success,...

Purchases are 100% complete. Tools to reduce prices and get the best conditions from complex suppliers Book Description This book will provide comprehensive answers to the most important questions in the field of procurement. After reading it, you will be able to effectively build business...

CRM system. The order of sales in 6 weeks Book Description Most managers have no idea about business tools and systems, due to which additional value is created for customers, the quality of service increases, sales grow, and performance discipline increases. The main task of this book is to...

Sell more! How can a management team make a breakthrough Book Description The authors collected and summarized information about ideas, methods and specific techniques, thanks to which it is possible to master the most advanced marketing strategies and achieve the heights of success in...

ROP's special skills. How to teach a team to sell faster and more ahead of sales plans Book Description Do you know how many customers you lose every day because of poorly trained sales managers? Have you felt inefficiency when you had to train newcomers from scratch again and again, instead...

In the arms of marketing, or When a customer buys everything Book Description Bad are those marketers who believe that marketing is "so difficult!". Effective marketing is always based on very simple and obvious principles. You can run after a client for a long time and persistently, hoping...

A hit of sales. How to create and promote creative projects Book Description This is not another book about marketing — although it will have an important role to play. On these pages, the author explores every life stage of a creative product — from its creation to the formation of its...

The Yearbook of Public Law is devoted to current trends in the field of public law and shows its development in various countries in comparative legal terms. The yearbook is a project of the program "Promotion of Legal Statehood in Central Asian Countries", which is funded by the Federal...

Positioning: The Battle for Minds Book Description The concept of positioning is one of the most popular marketing theories these days. The book "Positioning: the Battle for Minds", which tells about it and was first published in 1980, shocked the business world and changed the rules of...

You are holding in your hands a textbook on legal informatics, that is, the theoretical part of the course "Information technologies in the activity of a lawyer", which the author reads at the Faculty of Law of Lomonosov Moscow State University. Legal informatics consists of three parts:...

The book is based on a comparative study of the standard for the provision of public services for the resolution of legal disputes by the court with a similar standard for the provision of public services by state executive authorities and local self-government bodies, the implementation of the...

Brand therapy. 15 methods for creating a brand strategy in the pharmaceutical and medical technology industry. Book Description To build a successful and reliable brand strategy in the field of pharmaceuticals and medical technologies, you need to know exactly which strategic tools to...

The monograph is devoted to the analysis of the patterns of development of modern legal regulation of budgetary systems in the Russian Federation and the People's Republic of China. The range of issues under study includes clarification of the structures of budget systems in selected...

Liquidation. 22 ways to sell unsold and unsold Book Description Unsold leftovers are a pain. Especially in the field of development. Lost profits, lost money, fatigue and disappointment. This book will help solve problems with current balances and establish a systematic approach to deal with...

This is the first fundamental textbook in jurisprudence devoted to a comprehensive review of the regulatory regulation of physical culture and sports in the Russian Federation. Taking into account the latest changes, the relevant regulatory framework has been generalized, systematized and...

How to write commercial offers and sell anything to anyone Book Description The book will teach you how to write commercial offers simply and ingeniously. With their help, you will sell goods or services quickly and at the maximum price. The publication is literally stuffed with real cases,...

Never lose a customer. Turn any customer into a lifetime customer in 100 days Book Description Joey Coleman teaches entrepreneurs from all over the world how to turn a one-time buyer into a lifelong customer. He is sure that in order to achieve customer loyalty, it is necessary to rely not...

The purpose of this publication is to present the discipline "Legal support of medical activity" on the basis of a comprehensive theoretical and legal analysis of legislation necessary for the daily life and professional activities of medical workers, to determine the range of issues subject to...

Mobile marketing. Mobile technologies are a revolution in marketing, communications and advertising Book Description The book "Mobile Marketing" is designed for both professionals and beginners - a simple language and an analysis of practical examples will allow even those who take up the...

Sell from the heart. At webinars. From the stage. 1 by 1 Book Description The number one reason why people become bankrupt is the inability to sell. In the book "Sell more", the expert on sales and selling performances Timur Tazhetdinov will show the fastest step-by-step way to making a lot...

Agile marketing. Hacking practices for effective business  Book Description The book is about what a marketer should do in the digital world, and how the introduction of a flexible methodology in marketing departments can increase efficiency and job satisfaction. Marketers are struggling to...