Vendor productsProducts found: 1654

This publication analyzes the Resolution of the Plenum of the Supreme Court of the Russian Federation adopted on June 15, 2010, which is the most important from the point of view of judicial practice in cases involving editorial offices of mass media and journalists. The proposed scientific and...

Defects, mistakes and troubles are an integral part of our life, so they fully deserve to be dedicated to an entire book. At the same time, we immediately warn our dear readers that there is a high probability of finding typos, typos and even inaccuracies in this study, so we apologize in...

Launch. Explosion of sales Book Description Follow the technology of gradual launch of sales, in which each stage is a step to the next level. The secret of this technology is simple. You don't sell right away, on the move, in the first letter or post. You use special tools to create the...

The book is devoted to the consideration of issues related to the resolution of sports disputes: the concept and classification of sports disputes, types of bodies capable of resolving sports disputes, advantages and disadvantages of a particular body. The foreign experience of organizing the...

The monograph examines the legal nature of the legal relations existing between the participants of non-cash settlements through a letter of credit. Based on the study of the history of the development of the letter of credit, the analysis of the legal norms governing the relations that have...

The monograph presents the theoretical design of the mechanism of protection of infringed exclusive rights to patent-protected objects developed by the author. The author reveals the composition of patent violations, paying special attention to the essence and limits of application of the...

The scientific monograph aims to identify the main legal problems arising in the modern model of healthcare organization in connection with the development of innovative technologies, to identify prospects for improving Russian legislation. The independent objects of research are: the concept of...

Machine Learning for Business and Marketing Book Description Data science is becoming an integral part of any marketing activity, and this book is a living portrait of digital transformations in marketing. Data analysis and intelligent algorithms allow you to automate time-consuming...

From an epistemological point of view, the book analyzes the nature, sources and features of the functioning of the innovative potential of modern science, the mechanisms for overcoming established traditions, the paradoxes of communicative exchange, the role of metaphor in the perception and...

It so happened that the banal truth about the incompleteness of the war before the funeral with the honors of its last warrior bitterly reproaches passes through the whole of Russia of the twentieth century. And the arguments about the ruthlessness to human destinies of the blindly turning wheel...

Big sales at webinars and speeches. Success algorithm for bloggers, entrepreneurs Book Description This book is the most understandable tutorial on modern sales techniques. The author, Alexey Milovanov, is a popular business coach who will teach you how to increase income and attract new...

The article reveals the legal aspects of the state's military construction and legal regulation of relations related to the organization and organization of the Armed Forces of the Russian Federation, other troops, military formations and bodies, their state administration, recruitment of...

How to sell a lobster and make a customer buy expensive Book Description A wide range of readers are invited to master and experience new marketing moves and tricks that will help to realize the most ambitious ideas, attract crowds of new customers, successfully sell them goods and receive...

javascript:void(null);Ison talks about the greatest physicists of the 20th century - Richard Feynman, Robert Oppenheimer, Paul Dirac and Steven Weinberg, many of whom he knew personally. In addition, he writes about the British atomic program under the auspices of Winston Churchill and about the...

The collection of tasks on sports law is the first publication of its kind in the country. By itself, sports law is a fairly young industry in Russia, but it has already proved its right to exist. The sphere of physical culture and sports has undergone enough changes in matters of legal...

Marketing linguistics. Patterns of the promoting text Book Description The publication is the first consistent presentation of the main ideas and methods of applied linguistics, dedicated to the study of advertising and other promotional texts, as well as other verbal components of marketing...

Turbo Engine Sales Book Description Peter Pavel Surkov is a business coach, consultant on innovative development and personal growth. Holder of the title "Leader of the innovative economy of Russia". Honorary Economist of Russia. TRIZ specialist – holder of a professionally international...

The book to help conscripts and those being mobilized contains practical recommendations from a lawyer with more than twenty years of experience. You will get answers to the most pressing questions: * conscription and conscription for mobilization: what is the difference * the rights of the...

Marketing 4.0. Turning from traditional to digital. Technologies of promotion on the Internet Book Description The digital world is changing everything: from communication channels to mechanics and principles of interaction with the client. Business becomes more transparent, and customers...

This book is one of the main popular science bestsellers of recent years. It contains the Big Bang and subatomic particles, primordial oceans and ancient continents, giant lizards roam under its cover and primitive hunters track down their prey ... But this book is not only about the distant...

Magic buttons. Where to press to sell Book Description This book is a good helper for practicing Internet marketers and business owners. It contains techniques and mechanics that will help to seduce a spoiled consumer, even in the framework of fierce competition. You will learn: • how to...

Neurodesign. The key to the consciousness of buyers Book Description Perhaps the main thing that the Internet has taught us is the love of humanity for pictures. A person is guided by intuition. Attention and emotions are more expensive than time and money, these are the most valuable...

How to sell an elephant Book Description More than 500,000 people around the world have already learned how to "sell an elephant"! Asya Barysheva celebrates the 20th anniversary of the book with an updated edition! How to "sell an elephant" and get real money for it? Asya Barysheva is a...

Write and speak! Storytelling as a tool for happiness and business Book Description Storytelling is a very strong lever of influence on the reader. Sincere stories are better than all marketing formulas to pave the way for trust in who is talking and what he is talking about. There is one...

Why you? How to properly explain to customers Book Description  There are many offers, but the client is one. At least, this is how the client sees the situation himself. He chooses who to buy from. Have you? And why do you, in fact? Why are you the best choice for him? It depends on how...

The code of persuasion. How neuromarketing increases sales, effectiveness of advertising campaigns and conversion Book Description Grab the attention. To attract. To convince. - Three main tasks that each marketer solves. Are you trying to be convincing, but your texts don't catch people?...

The battle for the guest: strategy and tactics of restaurant marketing Book Description Competition in the restaurant business is getting fiercer every year, turning success and even survival itself into a real art for professionals. "The Battle for the guest" — the book the practice of...

The textbook has been prepared in accordance with the Federal State Educational Standard of Higher Education for students in the field of training 030900.68 "Jurisprudence" (qualification (degree) "Master"). The book examines the most pressing problems of sports law, reveals the content of the...

The Big Ya method. Where did you get the money and 11 more personal marketing questions Book Description By 2030, seventy percent of us are at risk of being out of work — progress is underway, and so many workers will simply not be needed. What to do? Improve personal marketing skills. It is...

"Two worlds - two ideologies" - Academician T.D. the name of one of the sections of the lecture. Lysenko in the famous session of VASKhNIL in August 1948 in the USSR dedicated to the turning of biological and agricultural sciences towards solving the problems necessary for our country. Doctor of...

HR. Recruitment. Training. Marketing. Analytics Book Description Based on the real experience of Russian companies, the book includes the best HR projects of the HR Brand Award 2018 competition. From it, you will learn what has changed over the year in such key areas as recruitment, HR...

Taking into account the latest changes in legislation, the monograph examines the norms of administrative-tort and criminal legislation providing for administrative and criminal liability for illegal archaeological activities in the Russian Federation. According to the author, the judicial...

Patrick's syndrome. How to create a personal brand while staying true to yourself Book Description Did you know that it wasn't Charles Darwin who first formulated the principles of natural selection? This was done by an unknown Patrick Matthew. Alas, the latter did not have enough weight in...

The definition of the concepts of "finance", "financial activity", "financial system" is given. The features and principles of financial activity of the state and local self-government are considered in detail. The subject, method, sources and subjects of financial law, specifics of financial...

Nobrow. Marketing culture. Culture Marketing Book Description How has the cultural landscape changed after the emergence of the global supermarket? What happened to contemporary art after Andy Warhol, to pop music after Nirvana and MTV, to cinema after Star Wars? And are the old concepts of...

This monograph is a development of the foundations of the philosophy of teaching foreign languages as a methodological concept of the theory of teaching foreign languages. This monograph attempts to develop a theoretical section of linguodidactics, which is the integration of the foundations of...

How to create your own project for TV and Digital Book Description Sell your project on TV! Collect millions of likes online! Step-by-step instructions in this book. Are you not ready to sit and wait until you are made a star? Until you understand what is the secret of the popularity of some...

About 1,500 legal entities are registered in our country every day. According to the majority of experts, more than 60% of them are created without the intention to carry out legitimate business activities. The legacy of the dashing 90s in the form of one-day firms created for cash-out...

The battle for a guest in the area. 120 local marketing tools Book Description In order for a restaurant to become successful and earn more, constant efforts at the local level are needed. Local marketing is an action to attract guests to your restaurant in a certain area. The task of the...

Despite the ambiguous perception of our fellow citizens of the idea of an economic amnesty, a positive decision has been made. Obviously, for simplicity and convenience of designation, it was called an economic amnesty, although in its legal essence it is an amnesty in the criminal sphere. The...

The main topics of an interdisciplinary training course designed to prepare for the candidate's exam in "History and Philosophy of Science" are presented. In particular, the specifics of scientific knowledge, historical stages and trends in the development of science, the structure and theories...

Cool brands should be hot. A fresh guide to market promotion Book Description Based on interviews with marketing executives of such successful brands as BBC, Converse, Coca-Cola, ebay and mastercard, as well as research on the strategies of H & M, MTV and Diesel, the authors reveal the...

This publication contains excerpts from regulatory legal acts regulating the bankruptcy of citizens. The legislation is given taking into account the provisions that come into force on July 01, 2015.

Internet marketing for MLM and not only. 7 steps to success Book Description Practical guide to online promotion of MLM projects. Artem Nesterenko, entrepreneur, coach and TV presenter, knows firsthand how social networks help to achieve results in the network business. The scale of Artyom's...

Viagra for Business: 16 steps to Increase Profits through Marketing Book Description Marta Koronkevich is an entrepreneur (three businesses in her portfolio), founder and head of the I'M GROUP marketing agency, a popular business blogger, an expert in the field of conceptual marketing, a...

The reader is presented with a book in which the author considers such a phenomenon as the amnesty of capital from theoretical and practical positions. The relevance of the creation of this work is due to the fact that in December 2014, when announcing the annual address of the President of the...

Discount systems. We implement and develop Book Description Do your competitors use a discount system and have a large customer base? Have you also decided to introduce your discount system, but you don't know how? Are you worried that you will waste your money? This book is for you! Many...

The manual comprehensively addresses the legal issues of insolvency (bankruptcy) of individuals (citizens). The main attention is paid to the analysis of the latest legislation on bankruptcy of citizens, the practice of its application. The manual shows the "weaknesses" in the legal regulation...

The publication presents the text of the Federal Law "On Insolvency (Bankruptcy)".

Why are customers leaving? And how to get them back Book Description David Averin, a successful businessman and marketer with twenty years of experience, offers to take a break from the role of the big boss for a while and "walk a mile in the moccasins of the client." An experienced lecturer...

Money in network marketing. How to make a fortune without having a start-up capital Book Description Network marketing is a special type of business in which large monetary investments are not required, and profit can be obtained in the shortest possible time. Saidmurod Davlatov has managed...

Everyone writes! How to Create Content that Works Book Description This is a guide to creating and publishing any kind of commercial online content - it doesn't matter whether you work for a large brand, a small business or for yourself. Leading marketing specialist Ann Handley offers the...

Маркетинговый план: кратко, ясно, просто Описание книги Известный британский маркетолог предлагает пошаговую инструкцию по составлению эффективного маркетингового плана. Подробно описаны основные вехи создания этого документа; рассказано, как опередить конкурентов и вовремя занять нишу на...

Effective sales: short, clear, simple Book Description In his book, the outstanding British marketer Bob Etherington tells how to improve work in the field of sales and thereby lead any company to success. He outlines sales strategies that proved themselves decades ago and remain relevant to...

20 most effective online sales tools Book Description A new book by Maria Solodar, a well-known blogger, Internet marketer No. 1, is dedicated to modern effective online sales tools. This is a step-by-step guide: how these tools work, where and for what purpose. Maria gives illustrative...

Startup in Russian Book Description The conversation in the book will be about the creation and development of business in Russia, about the pros and cons of entrepreneurship in today's reality. The book is a practical guide, the purpose of which is to show what and how to do to open your...

Sinless marketing. The first book about inbound Book Description If your product is incomprehensible to the general public — it's not bread or toothpaste, but, for example, business services — it's not easy to sell it: over and over again you have to explain to customers why they should fork...

Nokia. All the incredible experience of the company in one book Book Description The whole experience of Nokia, in one book. A journey from a tiny paper mill to a tech giant that revolutionized the mobile phone market. Learn how to stay on trend, develop the product at a pace with time and...

From rhinoceros to unicorn. How to lead a company through transformation in the digital age Book Description Viktor Orlovsky and Vladimir Korovkin are entrepreneurs who participated in revolutionary business transformations in the Russian market. Such a union gives a special method of solving...

Buying a ready-made business Book Description The book discusses the practical issues of acquiring small businesses operating in large cities of Russia. You will find basic recommendations: what should not be forgotten when "diagnosing" a business before a transaction, how the price is formed,...

A slogan in the marketing communications system. Dictionary, research, technology Book Description The dictionary of slogans is part of the project "Russian Sloganistics" of the Advertising Research Laboratory of the South Russian Humanitarian Institute. The implementation of this project...

Marketing detective or angels and demons of sales Book Description Novice marketer Konstantin Karpov receives a profitable order to develop a marketing strategy for development, but due to lack of knowledge, he cannot meet the deadline. A friend advises Konstantin to turn to the mysterious...

Superpower of the Service Book Description Attracting new customers is much more difficult than working with existing ones. Your base and profit depend not only on the quality of your product or service: the style of communication of employees, the impression of customers from interacting with...

Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales Book Description A guide for sales managers and their supervisors. It will help you write your own sales scripts and sell more, much more. Sales for the sake of sales have not been working for a long time. You...

Key retail customers Book Description This book is the first publication in Russia on attracting and developing sales to large retail customers. It is based on twenty years of sales experience of the largest international companies such as Coca Cola HBC Eurasia, Lamb Western and many others....

Agile marketing on the Internet Book Description The author of the book "Agile marketing on the Internet" Mikhail Bakunin is a professional marketer with many years of experience, founder of the marketing agency Cool Content and managing partner of the consulting company Bakunin & Partners....

ROP. Everything you need to know to build an effective sales department Book Description The author has repeatedly helped companies to double their profits for the year, all the results are confirmed by acts. In times of market downturn, you have a unique opportunity to earn and grow profits...

The only sales guide you'll need now Book Description Become a manager who is willing to buy from! Success in sales depends on your efforts, personal qualities and skills. In this detailed guide, you will learn how to implement a sales plan, even if a competitor is comparable in scale to...

Copywriting. The power of persuasion Book Description Peter Panda's book “Texts that are believed” has become an absolute hit of sales (six additional copies in three years!). Thousands of authors and companies have already adopted "convincingly positive copywriting" and were able to use it...

The monster of sales. How damn good it is to sell and get rich Book Description Negotiation training for salespeople from Igor Ryzov, a leading Russian expert, twice winner of the "Business Book of the Year in Russia" award. In this book, he will talk about how to emerge victorious from the...

Word of mouth. How to Manage customer loyalty and thrive on their recommendations Book Description Word of mouth is the force that can increase the company's sales by 50%! Everyone relies on recommendations when making purchases, which is why it is so important to be able to monitor and...

From cradle to cradle. Changing the way we create things Book Description The famous manifesto of the concept "from cradle to cradle" (cradle to cradle), written by a German chemist and an American architect. The book outlines the basics of a sustainable, or eco-efficient approach to the...

Why is it better to buy from you? How to develop a strategic unique trade offer Book Description Entrepreneurs work hard, but their competitors are also not sitting still. Strategic UTP, a unique trade offer that is difficult for competitors to copy, will help to get ahead of competitors....

Marketing as a series. Stories that are waiting for Book Description If your marketing communications do not involve continuation, like a good TV series, then every time you fight for the attention of potential customers from scratch, putting a lot of effort and pouring significant amounts...

Practical marketing Book Description Bodo Schaefer shares with the reader his many years of experience accumulated during countless seminars and lectures on marketing. All this experience is summarized in brief instructions and rules that can be easily applied in practice.

Fanatical sales. Principles of extremely fast search for new customers Book Description Your success in sales directly depends on how fast you are looking for customers. Jeb Blount is an expert who has 25 years of experience working with Fortune 500 companies and will help you increase your...

Rules of life and business. Volume 2 Book Description Continuation of Igor Mann's bestseller, number 1 in Russian marketing: 57 more rules for life and business — from speed reading and time management to franchising and corporate culture. Igor Mann continues to share his rich experience and...

The research in this book is devoted to a cross-border loan agreement widely used in international circulation. The conclusion of this agreement can take place at different levels: loans can be provided with the participation of both small regional companies and large multinational enterprises,...

Arming sales departments. A systematic approach. 99 tools Book Description A book about system sales support from Maxim Batyrev and his colleagues with vast experience. Here we describe a working system of 99 sales support tools, which the authors have come to over 15 years of work....

This monograph is the first comprehensive study of the legal regulation of microfinance organizations in Russian legal science. The paper examines the theoretical and practical foundations of state regulation and self-regulation of microfinance activities, assesses its compliance with foreign...

Marketing of educational services. Monograph Book Description All over the world, marketing research is widely used by universities to form strategies for the development of education and internationalization, to study foreign educational markets and the needs of potential applicants, to...

The book contains an article-by-article commentary to Federal Law No. 161-FZ of June 27, 2011 "On the National Payment System", taking into account the amendments made to it. The legal and organizational foundations of the national payment system, the regulation of the activities of its...

This monograph is devoted to the study of the novels introduced by Federal Law No. 218-FZ of July 29, 2017 "On a Public law company for the protection of the rights of Citizens participating in shared-equity construction in the Event of Insolvency (Bankruptcy) of Developers and on Amendments to...

This is marketing. What should every marketer who wants to become No. 1 think about Book Description Seth Godin, marketing guru, entrepreneur, ex-CEO of Yahoo!, in his new book reflects on how modern marketing works. You will learn how to see through the eyes of the customer and create...

5 victorious strategic kicks in the ass to increase sales Book Description Marketing and Business Management teacher Robert Grid analyzes five marketing strategies in detail. In a simple and accessible form, the author reveals the true meaning of key marketing concepts and corporate...

Marketing technologies. Workshop Book Description The key areas of activity of marketing specialists are considered. Analytical models are proposed - both widely known and developed by the author. The main attention is paid to the application of theoretical algorithms and models in the real...

The monograph is devoted to the study of regional financial law (legal regulation of regional public finance). The paper presents the author's approach to the concept of regional financial law, its subject, system and methodology. The legal regulation of regional and municipal money circulation,...

MLM of the era of the Great Transition Book Description Network business and spiritual practice? Are these incompatible concepts? Or is it a bold application reflecting the transformational philosophy of the new age? In this book you will find practical exercises on working with the...

The modern financial market of Russia is one of the most regulated segments of the national economy, however, there is currently a lot of room for free entrepreneurial activity of a number of players who, without violating the law, can do without a license and obtain a special status. This book...

Consumption of luxury brand goods and their fakes Book Description This book opens the door to the world of luxury brands. Why are luxury brands so attractive that for their sake there will always be those willing to sacrifice their current consumption in order to buy the product of their...

Currently, the issues of improving the financial and economic mechanism that guarantees the rights of citizens in the field of education are extremely relevant. In this regard, the monograph, based on the achievements of Russian and foreign scientists, reveals issues related to the legal...

How to rise from failure to success in sales Book Description In this book, one of the highest paid sales agents in the world reveals his secret of making deals. He invites readers to experience a fail-safe formula for success that will allow you to work wonders in trading, increasing your...