Vendor productsProducts found: 1654

Restomarketing: from Chaos to System Book Description New restaurants open every day. The level of competition is constantly growing, and the consumer is becoming more sophisticated. Marketing, along with the product and service, becomes the most important activity of the restaurant. The...

Sales channels Book Description For a business to flourish, it must sell - a lot, often and as expensive as possible. To sell a lot, you need to use all possible sales channels, and each one is 100%. Do you know how many sales channels there are? Are you confusing them with communication...

IKEA design. The Art of Creating Products that Sell Themselves Book Description IKEA is a giant company with a turnover of 40 billion. euro. Every year, it releases more than 2,500 new products, and every five seconds, somewhere in the world, the most popular of them is sold - the BILLY...

11 cognitive Secrets for your Texts and Business Book Description There is an overload of information, thousands of similar products and services, approaches and descriptions created as if under a carbon copy... This is the world we live and work in today. Is there a chance to attract and...

How does a marketer deceive you Book Description The book reveals the methods of deception used by unscrupulous marketers: manipulation of statistics, "slightly uninformative" reports that distort the situation and prevent them from controlling their work, outright lies about the results of...

Influence marketing. Как правильно работать с блоггерами Описание книги Люди все меньше доверяют рекламе, избегают ее и просто перестают замечать. В результате расходы на рекламные кампании стали несоизмеримы с их отдачей. Это плохая новость. А хорошая новость в том, что люди не перестали...

The GETBRAND method. How to sell more by creating your own brand Book Description The "Getbrand method" is a unique technique that allows you to digitize the effectiveness of the brand and design. Using the tools described in the book, you will be able to: evaluate the effectiveness of your...

Medical marketing. Entrepreneur's view Book Description Medicine is increasingly moving into commerce and is forced to work according to the rules of business. Marketing is one of the important points of the clinic's growth, and in order to be effective, the manager has to delve into its...

The Whole Telecom. Sales systems in B2C Book Description Sales in the understanding of many is something not prestigious and associated with deception. However, by and large, any communication between people is a sale. We always sell: ourselves (to a partner on a date, at a job interview),...

Cashback and other loyalty program tools Book Description Cashback is one of the most popular tools for increasing the activity of buyers who get the opportunity to return part of the purchase price paid for the purchase of goods and services, as well as to derive other benefits from...

A person buying and selling. How the laws of evolution affect consumer psychology Book Description The evolution of the human brain goes back millions of years, during which we had to run away from leopards more often than to follow the Dow Jones index. Modern companies compose advertising...

Icebreaker. How to sell in the field of online education Book Description Maxim Shargorodsky is an entrepreneur, an expert in creating modern sales departments in online schools. This book is a sales guide for all players in the online education market. Regardless of what you sell, the tools...

Hidden Values of Network Marketing Book Description The book presents the results of a study of network marketing technology from the perspective of its impact on the modern world. The research, which began in 2006, is based on personal experience of building entrepreneurship in network...

BlackJack va hazillar bilan marketing Kitob tavsifi Har xil startaplar va shaxsiy brendlarning rivojlanishi, shuningdek, biznesning har qanday yo'nalishi bo'yicha ulkan raqobat davrida, mijozning ishonchini qozonib, farq qilish ayniqsa muhimdir. Bunga qanday erishish mumkin? Ushbu kitobda...

Outstanding retail. How to attract and retain customers in the era of digital disruption Book Description Physical retail is not dead. Boring retail has died! Steve Dennis' book provides thinking retailers with 8 essential strategies for creating a powerful shopping experience. Despite the...

Text by text. How to create content systematically, quickly and easily Book Description The text blockchain is an author's content creation technology, with which each text becomes a link in the chain and leads the reader to where you need to go. Blockchain sells, forms a brand and solves...

Slidehacks. 84 working receptions for the best presentations Book Description Modern business people receive several presentations a day and only skim through them. The quality of the presentation often serves as the first selection criterion: "First send the presentation, and then we'll...

For the first time in the legal literature, the publication analyzes the modern legislation of Russia on expertise. The expert examinations regulated by the regulatory legal acts of the Russian Federation are presented in a systematic form; the legal mechanisms for implementing the requirements...

The quantum leap of marketing. If you don't implement it today, your company will be gone tomorrow Book Description The world is changing so rapidly that most business strategies become obsolete even at the development stage. Modern marketing works in 4 dimensions: product, emotions, data,...

Selling texts that bring maximum profit without a budget Book Description Here is an effective instruction for writing sales texts. The author summarized his own experience in creating not only commercial offers and mailings, but also new tools that are effective in applying to Russian...

Rules of life and business. Volume 3 Book Description Continuation of Igor Mann's bestseller, number 1 in Russia?skom marketing. 57 more principles — personal and working. In this, the third volume, the topics are touched upon: thrift and investment, friends and enemies, decision-making? and...

The client's path. We create value for products and services through path maps, bluprints and other tools Book Description Customers are disappointed — this often happens. It is much worse when people inside the companies creating the product do not see this because they are too focused on...

You looked here. Now this way. The magic of visualization and 440 cases that will teach you how to manage attention Book Description Capture and hold the customer's attention! Solving this business problem leads to buying, signing a contract and moving up the career ladder. Pavel Lebedev, a...

Breaking bad business storytelling. PR and marketing of the HBO era Book Description In the modern world, a good story solves everything. Stories drive opinions about products, brands, and companies. Using the example of the best performances of Jeff Bezos and the legendary TV series...

The book examines a wide range of issues related to the development and improvement of Soviet legislation and the practice of its application. The scientific prerequisites of the new laws and the evaluation of their effectiveness are analyzed; the structure and mechanisms of lawful and illegal...

Sticky Branding. 12.5 ways to encourage the client to "stick" to the company forever Book Description Sticky Branding is a special type of branding that focuses on creating an indissoluble relationship with customers. Jeremy Miller has been researching successful promotion algorithms for 10...

The struggle for attention. A practical book for marketers, freelancers and entrepreneurs Book Description How can you stand out among hundreds of thousands of competitors, find large clients and interesting projects? The answers are in this book. The author describes a unique system that...

On April 6-9, 2016, the III Moscow Legal Forum was held at the O.E. Kutafin Moscow State Law University (MSLA), within the framework of which a Scientific and educational session dedicated to the 85th anniversary of the University was held. The collection includes materials of reports and...

A business idea is out of competition. The book is a generator of unique products Book Description How does our product differ from competitive ones? In search of an answer to this question, we come to the idea of creating a unique business idea. But the consumer always has an imaginary...

In this section, readers are presented with articles by Boris Sergeyevich Krylov, written by him during the Soviet period of development of our country. The section is preceded by the abstract of his dissertation for the degree of Candidate of Legal Sciences "Fascization and militarization of...

A successful path to the retail network in questions and answers or 15 tips to the supplier Book Description This is the first book by Sergey Ilyukha, which continues the unique series "Supplier School". Based on his own experience of conducting tens of thousands of negotiations and signing...

The book is devoted to the study of individual segments of the Russian legal market and the legal status of the players involved in it (lawyers, notaries, arbitration courts, arbitration managers, patent attorneys, mediators and free lawyers who do not belong to any of the professional...

The most notable event in legal thought after the Second World War was the emergence and development of interdisciplinary legal research — the application of social sciences and humanities to law in the hope of making law less formalistic, more practical and more empirically grounded. The book...

"Plus/Minus" Reputation Book Description The book popularly outlines the basic principles of the art of reputation management. For management practitioners interested in the effectiveness of public relations, as well as for teachers and students seeking to bring the academic theory of PR in...

Building a personal brand. The system of disclosure of individuality and creative potential Book Description The scale of the brand personality can be international, universal or within the framework of your company, district, city, country village or circle of friends on Facebook. I am not...

The buyer's instinct. From a simple model of consumer behavior to reliable marketing strategies Book Description Why do we make purchases? What motivates us? People rarely realize why they buy certain things, and often behave irrationally. But a person's purchasing behavior is formed not...

Integrated marketing communications Book Description Marketing communications can generate billions of profits - but only if they are integrated qualitatively. Without going into unnecessary theories, the author fascinatingly, in an easy and accessible form, using the example of companies...

Sensorics. How people perceive food Book Description Sensorics is a new field of science aimed at studying the perception of food (and not only) by human sensory organs. Eva Derndorfer describes its application during product development, in quality control and improvement, to reduce...

Promotion. Communication system between entrepreneurs and the market Book Description Here is a book by a professor of the Marketing Department of the Krakow Academy of Economics. The topic of the book is the organization of marketing communication using a systematic and integrative approach...

Active promotion. Training. Games and exercises Book Description What could be more important for a company than its ability to systematically produce customers, be relevant in the market, act taking into account (and ahead of) various changes and customer expectations. This is exactly what...

Myths about marketing and consumer loyalty. Vaunted Strategies that will Ruin You Book Description Myths about marketing and consumer loyalty. Vaunted strategies that will ruin you, and proven techniques that work and give results. It's time to destroy the false dogmas of classical marketing...

Non-verbal communication in sales: Technologies of hidden influence on customers (+DVD) (+ DVD) Book Description According to scientists, nonverbal communication channels account for more than 60% of the information received by the buyer and seller during a business meeting, and during...

Modeling of the marketing management system of an innovative organization. Monograph Book Description The monograph examines the evolution and dynamics of models of the innovation process for value creation by organizations and determines the vector of marketing development in it, builds a...

Not a childish business. Sales management in children's centers Book Description The book is a practical guide to working with clients in sales in children's centers. Attention is paid to marketing, promotion in social networks and other important aspects in the organization of the company's...

Functional and Internet marketing Book Description The concept of functional marketing and methodological support of product assortment management at enterprises, as well as the theory and methodology of Internet marketing management are considered. The book is based on concrete examples of...

Aspects of marketing management of the activities and development of entrepreneurial structures in society Book Description The monograph presents the results of the qualitative stage of applied research conducted by the Department of Marketing of the Plekhanov Russian University of...

Selling. How to create catchy texts Book Description This book is a guide for those who want to prepare catchy, textured stories with voluminous characters, apt details and an emotional train. Storytelling is an oral or written story that primarily sells its author. In the book you will find...

The future of competition. Creating unique value together with consumers Book Description This book touches on the problems that all businessmen will have to face in the near future. It seems that the wider the range of products and services, the more difficult it is to please the consumer...

Neuromarketing. How to influence the subconscious of the consumer Book Description According to the latest research in the field of the human brain, 95% of all thoughts and emotions manifest themselves even before we are aware of them. However, the efforts of marketers are mainly aimed at...

Unlimited network of recommendations Book Description Nowadays it is considered that it is more difficult to sell a product than to produce it. The author tells how to make a successful career in sales by professing a very simple, easy and practical approach to building this business. For a...

Love is the best bait Book Description The author, not without humor, shows a wide range of readers who want to succeed that sometimes the best strategy in business is to look kind, affectionate, gentle, friendly, safe ... Modern technologies have radically changed the picture of the world....

Marketing research. Theoretical and practical aspects. Study guide Book Description The textbook summarizes the main trends in the theory and practice of marketing research, special attention is paid to the study of consumer behavior. Modern methods of data collection and analysis are...

How to become a good seller, agent, representative Book Description Reprint from the edition. St. Petersburg. 1912. From the publication, everyone will be able to learn how to make customer lists, work in an unfamiliar area, how to stock up on recommendations, find out how to make inquiries...

Holy Trinity of traffic. The Battle for Conversion Book Description If you are not using Internet marketing yet (which is quite strange), it's time to start. Tools for online promotion of goods or services can increase the profitability of your business by 2, 5, 10 times. The 31 rules shared...

Imaginary territory: from local identity to brand. Collection of articles Book Description In the late 1990s and early 2000s, the reproduction of new meanings, texts and practices began in Russia, linking the area with certain symbols, goods and services and placing the city, village,...

Between enema and charisma Book Description Samvel Avetisyan was born in the USSR, graduated from the History Department of Leningrad State University, worked as a junior researcher at the public library. With the appearance of the first ulcers of the market economy, he was forced to leave...

Aesthetic intelligence. How to develop and use it in business and life Book Description Nowadays, most consumers do not need many things at all - the feelings that a certain thing causes us are important to us. We want to get additional value from contact with the product. That is why...

Marketing. Study guide Book Description The textbook reveals the key aspects of marketing activities. Much attention is paid to the assessment of the marketing environment, market research and segmentation, consumer behavior, operational marketing. In addition to control questions and tests,...

Wild marketing? Manual marketing! How to make the promotion tools obey. Monograph Book Description The author of the book, a marketing practitioner, thoroughly, clearly and fascinatingly tells how to cope with market communications in various market situations, how to summarize marketing...

Psychology and psychoanalysis of advertising. Textbook for the faculties of Psychology, Sociology, Economics Book Description "We choose, we are chosen. . . ". How does this happen? Why do we choose a brand of pasta, oil… Why do we prefer a certain policy? What psychological criteria we are...

Aerobatics in direct sales. Increasing the speed Book Description Do you sell products and services that require clarification or consultation? This means that you have expert knowledge that exceeds the knowledge of any client. Just as a passenger on an airplane cannot do without a pilot, so...

Marketing communications Book Description The textbook deals with the most important theoretical and practical issues of marketing communications, reveals the content of their main elements: advertising, sales promotion, personal sales and public relations. For the first time in the Russian...

Marketing Book Description The book is dedicated to the "secret" weapon of each company, which is the Marketing strategy. Moreover, in this way, the tasks of successful marketing are considered both from the inside and from the outside. Marketing is the key to success in the endless sea of...

Fundamentals of modern international Marketing Book Description The book deals in detail with issues related to international marketing, preparation and conduct of foreign trade transactions, the competitiveness of goods on international markets, pricing, and the evolution of large...

Conquer and hold. Qualitative growth of the company in a highly competitive market Book Description This book highlights the current trend in the development of the Russian and Ukrainian markets of fast-turnable goods (FMCG). It describes the mechanisms of interaction between production,...

Corporate identity. Creating a successful corporate identity and visual communications in business Book Description This book is one of the most popular and authoritative publications in the world on corporate identity management and visual communications in business. The book will help to...

The book was published in March "I.V.Stalin: Myth". Understanding. It was created on the basis of the materials of the roundtable discussion "Design thinking of the Stalin era" organized by the Media Institute as part of the "Engish" scientific and educational forum. 5-6, 2003. Sciences (both...

Naming. How the Word Game Becomes a Business Book Description The words that currently have the greatest, truly limitless power are brand names created by a small and closed community of marketers and linguists, known as neymers (from English pathe - "name"). These professional "word...

Retailing. How to survive in the era of the dictate of retail chains, using the power and authority of retailers Book Description Today, the power and the era of brands are slowly but surely being replaced by the power of retailers who control sales markets and dictate their terms even to...

Personality in the marketing communications system Book Description The monograph by A. N. Lebedev and O. V. Gordyakova introduces readers to a new direction of scientific research - the psychology of marketing communications. The authors present the results of the work carried out over the...

Mobile Application Market in Russia Book Description It is difficult to imagine the modern world without mobile devices, which have firmly entered our life, making it more convenient, bright and interesting. In addition to their main communicative role, they also perform many other important...

Imagine that there is no copyright. And also reflections on multinational corporations controlling Book Description Dutch researchers Joost Smirs and Mareike van Schendel believe that the current conditions of copyright protection are incompatible with the principles of a democratic society....

When marketing turns into a minefield: What to do? Book Description If everything is clear to you in marketing management, it can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging), and...

Innovative marketing technologies for students studying in the field of training 38.04.02 Book Description The work program of the discipline defines its goals, its place in the structure of the educational program, requirements for the results of mastering the discipline, the content of the...

Funds of evaluation funds in the discipline "Marketing". Study guide Book Description Funds of evaluation funds in the discipline "Marketing" for students studying in the direction of "Management", profile "Marketing" (bachelor's degree program) meets the requirements of the Federal state...

Exhibition marketing. Study guide Book Description The book is devoted to the presentation of the basics of the effective use of trade exhibitions as a tool for positioning, promotion and business development. A holistic consideration of the functions and tasks of exhibition marketing is...

Marketing. Study guide Book Description Materials for practical classes of various types are given: laboratory work, analysis of real marketing situations, course design. The texts contain both classic situations and topical newspaper materials. All this should contribute to the...

The effect of the Olympic Games. How Sports Marketing Creates Strong Brands Book Description The book you are holding in your hands will help you understand how to properly use the unique opportunity of the Olympic Games in creating a positive image of your brand. The new edition, revised...

PR in b2b Book Description How to promote a business? Working tools and chips. The book is the most applied manual, where I tried to outline the results of my experience and my experiments in PR in the "take and do" format

System analysis. Goals-Means Book Description The book can be useful for business people, managers of different levels, entrepreneurs, businesses (large, medium, small), university teachers and students, professional development structures. System analysis: methods of system analysis;...

Espionage in the restaurant business Book Description I have been working in the restaurant business for a long time. And I realized that the success or failure of a restaurant depends on a lot of factors. To properly build a restaurant and manage it, you need to understand. In order to help...

The collection of scientific papers is devoted to the legal, cultural and economic problems of the public domain.

Servicology (a person and his needs) Book Description The purpose of the manual is to teach interaction with the consumer and become a successful specialist in the field of service. The manual reveals the main approaches to a person, taking into account his needs. The external and internal...

Abramova O.V. Graduated from Moscow State University with a degree in astronomy, Ph.D., P.K. worked at the State Institute of Astronomy named after him for more than 20 years. Sternberg has collaborated with Moscow State University, various print and online publications, and is the author of...

Structure and language of advertising texts. Study guide Book Description The textbook defines advertising, discusses its purpose and types. Based on the analysis of a large factual material (more than 500 texts), which is based on scientific data of psychophysiological perception of a text...

Consumer behavior in the financial markets of Russia Book Description The most important component of modern marketing - consumer behavior in the Russian financial market is considered. Particular attention is paid to: risks and their impact on the need for insurance; assessment of the...

Arms trade. Customs clearance, marketing, leasing operations, offset transactions Book Description The book is devoted to topical issues of the arms trade. Some of them are considered in the open press for the first time. It consists of five sections in seventeen chapters and four...

Fraud in the field of lending. Questions of the validity of the corpus delicti and criminal law Book Description This monograph is devoted to the study of a complex of problems concerning the socio-legal conditionality of the composition of fraud in the field of lending and the validity of the...

Internet marketing through the eyes of the client Book Description "If you want to live, know how to market," any entrepreneur will tell you. There is no choice between "hire" and "figure it out yourself." We'll have to figure it out anyway. And you'll have to hire later, too. Marketing is...

Creative industries. Theories and practices Book Description Creative industries, creative class, creative cluster, creative economy are concepts that have already become widely used both in the world and in Russia in the second decade of the XXI century. The first edition of this book...

Digital law in banking. Comparative legal aspect. Monograph Book Description The monograph analyzes the main theoretical and practical problems posed to the legal community by the new technical revolution, which led to the digitalization of the economies of most countries of the world. In...

Marketing 5.0. Next-generation technologies Book Description For the first time in history, five generations with differing views, preferences and behavior live together on Earth. With the increasing role of Generations Z and Alpha, it's time for the next evolutionary leap in marketing....

How not to pay loans. Instruction manual Book Description You are holding in your hands a powerful tool that will make the law work for you! Don't let the bank employees humiliate you and demand new interest and penalties! Manipulations with loans are designed for those who do not have...

How to attract and retain a customer, or a positive view of sales during a crisis Book Description This book is devoted to technologies for increasing sales and business development during the crisis, which the author interprets as a time of great opportunities for those who seek to take a...

Financial and legal regulation of the banking sector of the economy Book Description This monograph examines some trends in the development of the subject and method of financial law, the subject composition of legal relations in the field of banking, and also analyzes the foreign legal...

Customer and other secrets of active sales Book Description This book will be useful for sales professionals and anyone who wants to improve their efficiency in negotiating. The work, prepared by an experienced business consultant, contains practical methods for conducting successful...

The Great Atlas of the World 2023 Book Description The atlas in a clear and accessible form gives the reader the necessary knowledge bases on a wide range of issues related to the structure of the world around us. The section "Earth in the Universe" is devoted to the origin and evolution of...

Do something new! Improving business through marketing Book Description About the book 10 revolutionary marketing tools from Igor Mann and his partners on a new project Krostu.com . Marketing specialists, company executives and entrepreneurs, as a rule, are not aware of new and revolutionary...

Network Marketing. Online recruitment system Book Description Many of us have never thought about how much time we spend on phone conversations "about nothing", on social networks, and just sitting at the computer, wandering through the expanses of the World Wide Web. But all this time,...

Marketing for non-marketers. A Guide to creating successful marketing strategies Book Description Anton Petrochenkov is an expert on Internet promotion, business coach and founder of the Internet marketing agency Convert Monster, which in 2018 entered the Top 10 most recognizable brand...

The Big Illustrated Atlas of the World 2023 Book Description The atlas in a clear and accessible form gives the reader the necessary knowledge bases on a wide range of issues related to the structure of the world around us. The section "Earth in the Universe" is devoted to the origin and...

Marketing of a hotel company: method. stipend Book Description The manual contains theoretical material on the topics of the discipline, situational tasks on sections and topics studied, questions for discussion, tasks with answers, a test for self-checking knowledge with keys. Bachelor 's...

Atlas of the countries of the world. The most colorful and vibrant places on our planet Book Description Our planet is so amazing and unusual. In order to visit all the places in the world, a lifetime is not enough. We have prepared a book for you that will help you get inspired and choose...

Let's go! How to blow up online sales without ads. 147 groushacks Book Description Growth hacking (explosive growth or growth hacking) is a new and very popular direction of business development in the West, based on the rapid growth of traffic, the number of users and sales. Yulia Rakova,...

Countries of the world. Modern reference book Book Description The modern directory "Countries of the world" contains brief information about the history, economy, political structure, population, climatic conditions and natural resources of all states in the modern world. Flags of the...

Strategic marketing. Theory and practice Book Description The purpose of studying the discipline is to form students' complex of knowledge, skills and abilities in the field of strategic marketing of a modern enterprise. The objectives of studying the discipline is to obtain professional...

Monster of Sales Book Description This book is for you if you are: - an entrepreneur or just want to become one; - work in marketing or sales departments; - love exciting stories and challenges; - crave new knowledge. Each of us wants money. The only question is, how far are you willing to...

Texts that sell. 9 modern marketing tools Book Description The book provides detailed step-by-step instructions for working with nine marketing tools related to text: scripts, video content, single-page Landing Page sites, commercial offer, marketing kit, selling article, SMM, YouTube,...

How to write magnetic texts. How to convince, "seduce" with a word and earn money on it Book Description This book is a real guide to "magic". Masters of selling texts Ivan Poloneychik and Vladimir Nikonov have created a training manual of phenomenal action - you don't even notice how you...

Always close the deal! Become a master negotiator, brings the company more profit Book Description Always close the deal! Become a master negotiator, bring more profit to the company and increase your own income. "If you can't make deals, go home and complain to your wife, because one...

Service. How to gain the trust of customers and increase sales Book Description Today, selling service is the main goal of companies that have reached a high business level. After all, the winner is the one who surrounds the buyer with care and attention, as the dearest person. This book...

PRO copywriting. How to sell a cat Book Description Text is the basis of any advertisement. Selling page? Based on the text. Video or audio clip? Text again. Text message? An ad on social media? Leaflet or flyer? Well, you get it... Text again. There are only seven notes. But this does not...

The publicity code is 2022. Personal Brand Development in the Digital Era Book Description You have the third edition of the Publicity Code in your hands. Anna Mavricheva's bestseller has been supplemented with a bonus chapter taking into account the trends of 2022 in the topics of personal...

In the book, the system of Russian insurance law is built on a unified theoretical basis of the goals and principles of legal regulation of insurance relations. The sources of insurance law, conceptual apparatus, protection of the rights of clients of insurance organizations, insurance contract,...