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110 500 UZS
Computer and brain
On backorder
One of the greatest scientists of the twentieth century and one of the "founding fathers" of modern information technologies, Hungarian-born American John von Neumann did not live long (1903 - 1957), but during this short period he managed to make significant achievements in the field of...
148 625 UZS
Artificial intelligence and law. From fundamental problems to applied problems. Monograph
On backorder
This monograph is an interdisciplinary study of fundamental problems and applied problems of legal regulation of the use of artificial intelligence (AI) systems. The paper examines the impact of technological revolutions on the development of social relations, as a result of which the...
87 500 UZS
​Startap po-russki
In stock
Startup in Russian Book Description The conversation in the book will be about the creation and development of business in Russia, about the pros and cons of entrepreneurship in today's reality. The book is a practical guide, the purpose of which is to show what and how to do to open your...
1 150 000 UZS
​Безгрешный маркетинг. Первая книга про inbound
In stock
Sinless marketing. The first book about inbound Book Description If your product is incomprehensible to the general public — it's not bread or toothpaste, but, for example, business services — it's not easy to sell it: over and over again you have to explain to customers why they should fork...
487 500 UZS
​Nokia. Ves' neveroyatniy opit kompanii v odnoy knige
In stock
Nokia. All the incredible experience of the company in one book Book Description The whole experience of Nokia, in one book. A journey from a tiny paper mill to a tech giant that revolutionized the mobile phone market. Learn how to stay on trend, develop the product at a pace with time and...
750 000 UZS
​Ot nosoroga k yedinorogu. Kak provesti kompaniyu cherez transformatsiyu v sifrovuyu epoxu
In stock
From rhinoceros to unicorn. How to lead a company through transformation in the digital age Book Description Viktor Orlovsky and Vladimir Korovkin are entrepreneurs who participated in revolutionary business transformations in the Russian market. Such a union gives a special method of solving...
87 500 UZS
​Pokupka gotovogo biznesa
In stock
Buying a ready-made business Book Description The book discusses the practical issues of acquiring small businesses operating in large cities of Russia. You will find basic recommendations: what should not be forgotten when "diagnosing" a business before a transaction, how the price is formed,...
275 000 UZS
A slogan in the marketing communications system. Dictionary, research, technology
In stock
A slogan in the marketing communications system. Dictionary, research, technology Book Description The dictionary of slogans is part of the project "Russian Sloganistics" of the Advertising Research Laboratory of the South Russian Humanitarian Institute. The implementation of this project...
275 000 UZS
Marketing detective or angels and demons of sales
In stock
Marketing detective or angels and demons of sales Book Description Novice marketer Konstantin Karpov receives a profitable order to develop a marketing strategy for development, but due to lack of knowledge, he cannot meet the deadline. A friend advises Konstantin to turn to the mysterious...
986 750 UZS
Machine Learning Engineering
On backorder
"If you are going to use machine learning to solve large-scale practical problems, I can only be glad that you stumbled upon this book. Read with pleasure!" Cassie Kozyrkov, Chief Specialist in Decision Theory at Google "Fundamental work on the practical construction of machine learning models...
187 500 UZS
​SuperSila Servisa
In stock
Superpower of the Service Book Description Attracting new customers is much more difficult than working with existing ones. Your base and profit depend not only on the quality of your product or service: the style of communication of employees, the impression of customers from interacting with...
362 500 UZS
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales
In stock
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales Book Description A guide for sales managers and their supervisors. It will help you write your own sales scripts and sell more, much more. Sales for the sake of sales have not been working for a long time. You...
765 750 UZS
AI-2041. Ten images of our future
On backorder
Artificial intelligence will be the defining event of the XXI century. Within two decades, all aspects of everyday life will become unrecognizable. AI will lead to unprecedented wealth, the symbiosis of man and machine will lead to a revolution in medicine and education and create completely new...
675 000 UZS
Key retail customers
In stock
Key retail customers Book Description This book is the first publication in Russia on attracting and developing sales to large retail customers. It is based on twenty years of sales experience of the largest international companies such as Coca Cola HBC Eurasia, Lamb Western and many others....
412 500 UZS
Agile marketing on the Internet
In stock
Agile marketing on the Internet Book Description The author of the book "Agile marketing on the Internet" Mikhail Bakunin is a professional marketer with many years of experience, founder of the marketing agency Cool Content and managing partner of the consulting company Bakunin & Partners....
372 250 UZS
The digital mind. How Science is Changing Humanity
On backorder
How can the achievements of science and technology contribute to the emergence of an exclusively digital mind — intelligent machines that are equal or even superior in power to the human brain? What do computers, cells and the brain have in common? Computers are electronic devices invented by...
500 000 UZS
ROP. Everything you need to know to build an effective sales department
In stock
ROP. Everything you need to know to build an effective sales department Book Description The author has repeatedly helped companies to double their profits for the year, all the results are confirmed by acts. In times of market downturn, you have a unique opportunity to earn and grow profits...
357 875 UZS
Soft calculations and measurements. Volume 2
On backorder
The application of fuzzy sets and soft calculations in economics and finance, a fuzzy-logical system of balanced indicators and an assessment of economic risk, net present income and the internal rate of return of cash flows with vaguely defined payments are considered. In addition, soft...
425 000 UZS
The only sales guide you'll need now
In stock
The only sales guide you'll need now Book Description Become a manager who is willing to buy from! Success in sales depends on your efforts, personal qualities and skills. In this detailed guide, you will learn how to implement a sales plan, even if a competitor is comparable in scale to...
337 500 UZS
Copywriting. The power of persuasion
In stock
Copywriting. The power of persuasion Book Description Peter Panda's book “Texts that are believed” has become an absolute hit of sales (six additional copies in three years!). Thousands of authors and companies have already adopted "convincingly positive copywriting" and were able to use it...
287 500 UZS
The monster of sales. How damn good it is to sell and get rich
In stock
The monster of sales. How damn good it is to sell and get rich Book Description Negotiation training for salespeople from Igor Ryzov, a leading Russian expert, twice winner of the "Business Book of the Year in Russia" award. In this book, he will talk about how to emerge victorious from the...
332 750 UZS
Deep learning. The shortest and most understandable course
On backorder
Deep learning opens the way for innovation and change in all areas of modern life. Most of the breakthroughs in artificial intelligence that you know about from the news are based on deep learning. Understanding this subject is useful for both entrepreneurs implementing this technology in their...
257 750 UZS
New laws of robotics. The apology of human knowledge in the era of artificial intelligence
On backorder
Management consultants who have recently appeared in abundance draw the prospects of work in the future in this way: if a machine can do the same as you, then your work will be automated. They convince businessmen and politicians that all specialists, from doctors to soldiers, will not be...
1 818 250 UZS
Computer vision. Advanced techniques and deep learning
On backorder
The book tells about the advanced methods of computer vision. Clear explanations of the principles and algorithms on which it is based are presented; special attention is paid to deep learning methods. All key principles are illustrated by real-world application examples. The publication is...
1 818 250 UZS
Computer systems. Architecture and programming
On backorder
The book describes the standard elements of the architecture, such as the CPU, memory, I/O ports, as well as the operating system, compiler, linker and network environment. The methods of presenting data and programs at the machine level, methods of program optimization, features of execution...
369 750 UZS
Life with robots. What every worried person needs to know
On backorder
Ruth Aylett is a professor of computer science at Heriot-Watt University. He has been engaged in robotics research for more than 30 years, specializing in affective and social aspects, software and human-computer interaction. Patricia A. Vargas is the director and founder of the Robotics...
387 500 UZS
Word of mouth. How to Manage customer loyalty and thrive on their recommendations
In stock
Word of mouth. How to Manage customer loyalty and thrive on their recommendations Book Description Word of mouth is the force that can increase the company's sales by 50%! Everyone relies on recommendations when making purchases, which is why it is so important to be able to monitor and...
275 000 UZS
From cradle to cradle. Changing the way we create things
In stock
From cradle to cradle. Changing the way we create things Book Description The famous manifesto of the concept "from cradle to cradle" (cradle to cradle), written by a German chemist and an American architect. The book outlines the basics of a sustainable, or eco-efficient approach to the...
2 182 625 UZS
Probabilistic machine learning. Introduction
On backorder
This classic work contains a thorough modern introduction to machine learning (including deep learning), viewed through the unifying prism of probabilistic modeling and Bayesian decision theory. The basic mathematical apparatus (including elements of linear algebra and optimization theory), the...
837 500 UZS
​Why is it better to buy from you? How to develop a strategic unique trade offer
In stock
Why is it better to buy from you? How to develop a strategic unique trade offer Book Description Entrepreneurs work hard, but their competitors are also not sitting still. Strategic UTP, a unique trade offer that is difficult for competitors to copy, will help to get ahead of competitors....
350 000 UZS
Marketing as a series. Stories that are waiting for
In stock
Marketing as a series. Stories that are waiting for Book Description If your marketing communications do not involve continuation, like a good TV series, then every time you fight for the attention of potential customers from scratch, putting a lot of effort and pouring significant amounts...
115 750 UZS
The imitation game. About ciphers, codes and artificial intelligence
On backorder
Sometimes people who didn't imagine anything of themselves do things that no one could imagine... (Alan Turing) How does a computer think? How to find an error in a system that does not have them? How to crack a code that cannot be hacked? The mathematician Alan Turing in the text of the work...
212 500 UZS
Practical marketing
In stock
Practical marketing Book Description Bodo Schaefer shares with the reader his many years of experience accumulated during countless seminars and lectures on marketing. All this experience is summarized in brief instructions and rules that can be easily applied in practice.
1 496 625 UZS
Mathematical algorithms for programmers. 3D graphics, machine learning and modeling in Python
On backorder
It doesn't matter what you do - big data, machine learning, computer graphics or cryptography - you can't do without mathematics! Basic knowledge and understanding of algorithms are required everywhere now. Practical examples will make it easy to understand the most necessary mathematical...
387 500 UZS
Fanatical sales. Principles of extremely fast search for new customers
In stock
Fanatical sales. Principles of extremely fast search for new customers Book Description Your success in sales directly depends on how fast you are looking for customers. Jeb Blount is an expert who has 25 years of experience working with Fortune 500 companies and will help you increase your...
550 000 UZS
Rules of life and business. Volume 2
In stock
Rules of life and business. Volume 2 Book Description Continuation of Igor Mann's bestseller, number 1 in Russian marketing: 57 more rules for life and business — from speed reading and time management to franchising and corporate culture. Igor Mann continues to share his rich experience and...
258 750 UZS
Dogovor transgranichnogo zayma.Pravo i praktika
In stock
The research in this book is devoted to a cross-border loan agreement widely used in international circulation. The conclusion of this agreement can take place at different levels: loans can be provided with the participation of both small regional companies and large multinational enterprises,...
643 250 UZS
Artificial neural networks. Textbook
On backorder
It is dedicated to the actively developing scientific direction of artificial neural networks, which is important in solving the problem of introducing artificial intelligence into all areas of our life. Based on current trends, theoretical and practical issues are considered from the neuron...
850 000 UZS
Arming sales departments. A systematic approach. 99 tools
In stock
Arming sales departments. A systematic approach. 99 tools Book Description A book about system sales support from Maxim Batyrev and his colleagues with vast experience. Here we describe a working system of 99 sales support tools, which the authors have come to over 15 years of work....
174 250 UZS
Osobennosti pravovogo regulirovaniya mikrofinansovoy deyatelnosti mikrofinansovih organizaciy
In stock
This monograph is the first comprehensive study of the legal regulation of microfinance organizations in Russian legal science. The paper examines the theoretical and practical foundations of state regulation and self-regulation of microfinance activities, assesses its compliance with foreign...
375 000 UZS
Marketing of educational services. Monograph
In stock
Marketing of educational services. Monograph Book Description All over the world, marketing research is widely used by universities to form strategies for the development of education and internationalization, to study foreign educational markets and the needs of potential applicants, to...
311 750 UZS
IT standarty. Uchebnoe posobie dlya studentov
On backorder
The textbook discusses the basic concepts of standardization and organizations that are engaged in standardization in the field of information technology and systems. The main provisions of modern standards for the life cycles of information systems and the provisions of standards for assessing...
319 500 UZS
Kommentarii k Federalnomu zakonu ot 27 iyunya 2001 g № 161-FZ "O nacionalnoy platejnoy sisteme"
In stock
The book contains an article-by-article commentary to Federal Law No. 161-FZ of June 27, 2011 "On the National Payment System", taking into account the amendments made to it. The legal and organizational foundations of the national payment system, the regulation of the activities of its...
178 250 UZS
Bankrotstvo zastroyshika. Teoriya i praktika pravoprimeneniya
In stock
This monograph is devoted to the study of the novels introduced by Federal Law No. 218-FZ of July 29, 2017 "On a Public law company for the protection of the rights of Citizens participating in shared-equity construction in the Event of Insolvency (Bankruptcy) of Developers and on Amendments to...
425 000 UZS
This is marketing. What should every marketer who wants to become No. 1 think about
In stock
This is marketing. What should every marketer who wants to become No. 1 think about Book Description Seth Godin, marketing guru, entrepreneur, ex-CEO of Yahoo!, in his new book reflects on how modern marketing works. You will learn how to see through the eyes of the customer and create...
325 000 UZS
5 victorious strategic kicks in the ass to increase sales
In stock
5 victorious strategic kicks in the ass to increase sales Book Description Marketing and Business Management teacher Robert Grid analyzes five marketing strategies in detail. In a simple and accessible form, the author reveals the true meaning of key marketing concepts and corporate...
237 500 UZS
Marketing technologies. Workshop
In stock
Marketing technologies. Workshop Book Description The key areas of activity of marketing specialists are considered. Analytical models are proposed - both widely known and developed by the author. The main attention is paid to the application of theoretical algorithms and models in the real...
191 375 UZS
Regionalnoe finansovoe pravo
In stock
The monograph is devoted to the study of regional financial law (legal regulation of regional public finance). The paper presents the author's approach to the concept of regional financial law, its subject, system and methodology. The legal regulation of regional and municipal money circulation,...
100 000 UZS
MLM of the era of the Great Transition
In stock
MLM of the era of the Great Transition Book Description Network business and spiritual practice? Are these incompatible concepts? Or is it a bold application reflecting the transformational philosophy of the new age? In this book you will find practical exercises on working with the...
282 500 UZS
O finansovoy svobode i ee pravovih granicah
In stock
The modern financial market of Russia is one of the most regulated segments of the national economy, however, there is currently a lot of room for free entrepreneurial activity of a number of players who, without violating the law, can do without a license and obtain a special status. This book...
137 500 UZS
Consumption of luxury brand goods and their fakes
In stock
Consumption of luxury brand goods and their fakes Book Description This book opens the door to the world of luxury brands. Why are luxury brands so attractive that for their sake there will always be those willing to sacrifice their current consumption in order to buy the product of their...
169 000 UZS
Pravovie boprosi finansirovaniya obrazovaniya v Rossiyskoy Federacii
In stock
Currently, the issues of improving the financial and economic mechanism that guarantees the rights of citizens in the field of education are extremely relevant. In this regard, the monograph, based on the achievements of Russian and foreign scientists, reveals issues related to the legal...
200 000 UZS
How to rise from failure to success in sales
In stock
How to rise from failure to success in sales Book Description In this book, one of the highest paid sales agents in the world reveals his secret of making deals. He invites readers to experience a fail-safe formula for success that will allow you to work wonders in trading, increasing your...
225 000 UZS
How to become a rich and happy seller
In stock
How to become a rich and happy seller Book Description One of the highest paid US sales agents reveals the secrets of achieving success in trade. For a wide range of readers.
143 875 UZS
Ohrana i zashita prav na bezdokumentarnie akcii v Rossiyskoy Federacii
In stock
Proper protection and protection of the entire range of rights to undocumented actions is impossible without a thorough analysis of the legal nature of the latter. Structuring the existing methods of protection and protection of rights to undocumented shares and choosing the most effective of...
725 000 UZS
Hacking marketing. The Science of Why We Buy
In stock
Hacking marketing. The Science of Why We Buy Book Description Attention: this book will change your ideas about marketing once and for all. Phil Barden, a marketer with 25 years of experience, talks about a completely new approach to marketing. The new approach is based on clear scientific...
169 000 UZS
Kvalificirovanniy investor: opit , realnost i perspektivi
In stock
This monograph is the first comprehensive study of the institution of a qualified investor, in which the legal nature of this concept is considered at the doctrinal level, the procedural issues of recognizing an individual as a qualified investor are analyzed. The assessment of the most common...
387 500 UZS
Cult of sales. How to build a relationship with a client, earn money and not burn out at work
In stock
Cult of sales. How to build a relationship with a client, earn money and not burn out at work Book Description Nikolay Kutsenko is a top manager with 15 years of experience in sales departments of leading Western oil and gas corporations included in the Fortune 500 list. Guru of negotiation...
700 000 UZS
Sales management. Textbook
In stock
Sales management. Textbook Book Description The textbook materials acquaint the reader with the current state of the sales management system in various industries and fields of activity, with economic and mathematical methods of modeling the effectiveness of sales activities, a practical...
287 500 UZS
Pickup sales. Seduction technology. How to sell not by selling, but by solving the client's problem
In stock
Pickup sales. Seduction technology. How to sell not by selling, but by solving the client's problem Book Description Making a deal is like seducing a woman. You need to be persistent, but unobtrusive. Confident, but not narcissistic. So why shouldn't sales managers use the technologies of...
362 500 UZS
BDSM*-sales. *Business Development Sales & Marketing
In stock
BDSM*-sales. *Business Development Sales & Marketing Book Description More than 40% of absolutely new material that cannot be found in sales trainings and in professional literature. Here are the personal achievements of a person who started a business from the basement and created the No. 1...
687 500 UZS
Marketing management of interaction of subjects of the innovation sphere. Monograph
In stock
Marketing management of interaction of subjects of the innovation sphere. Monograph Book Description The monograph examines the theoretical and methodological foundations of interaction marketing in the innovation sphere. The problems of the development of the modern innovation sphere, as...
500 000 UZS
Marketing of innovative and technological startups. From technology to commercial result
In stock
Marketing of innovative and technological startups. From technology to commercial result Book Description The book is devoted to the issues of technological innovation and marketing of innovative startups based on new technological solutions. Marketing of innovative startups is not...
575 000 UZS
Client orientation. Research, strategies, technologies. Monograph
In stock
Client orientation. Research, strategies, technologies. Monograph Book Description Customer orientation is one of the most discussed marketing concepts at the moment. The monograph examines a wide range of issues: from trends in changing culture and consumer demands, the evolution of the...
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