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750 000 UZS
Restomarketing: from Chaos to System
In stock
Restomarketing: from Chaos to System Book Description New restaurants open every day. The level of competition is constantly growing, and the consumer is becoming more sophisticated. Marketing, along with the product and service, becomes the most important activity of the restaurant. The...
800 000 UZS
Sales channels
In stock
Sales channels Book Description For a business to flourish, it must sell - a lot, often and as expensive as possible. To sell a lot, you need to use all possible sales channels, and each one is 100%. Do you know how many sales channels there are? Are you confusing them with communication...
425 000 UZS
IKEA design. The Art of Creating Products that Sell Themselves
In stock
IKEA design. The Art of Creating Products that Sell Themselves Book Description IKEA is a giant company with a turnover of 40 billion. euro. Every year, it releases more than 2,500 new products, and every five seconds, somewhere in the world, the most popular of them is sold - the BILLY...
275 000 UZS
11 cognitive Secrets for your Texts and Business
In stock
11 cognitive Secrets for your Texts and Business Book Description There is an overload of information, thousands of similar products and services, approaches and descriptions created as if under a carbon copy... This is the world we live and work in today. Is there a chance to attract and...
212 500 UZS
How does a marketer deceive you
In stock
How does a marketer deceive you Book Description The book reveals the methods of deception used by unscrupulous marketers: manipulation of statistics, "slightly uninformative" reports that distort the situation and prevent them from controlling their work, outright lies about the results of...
425 000 UZS
Influence marketing. Как правильно работать с блоггерами
In stock
Influence marketing. Как правильно работать с блоггерами Описание книги Люди все меньше доверяют рекламе, избегают ее и просто перестают замечать. В результате расходы на рекламные кампании стали несоизмеримы с их отдачей. Это плохая новость. А хорошая новость в том, что люди не перестали...
387 500 UZS
The GETBRAND method. How to sell more by creating your own brand
In stock
The GETBRAND method. How to sell more by creating your own brand Book Description The "Getbrand method" is a unique technique that allows you to digitize the effectiveness of the brand and design. Using the tools described in the book, you will be able to: evaluate the effectiveness of your...
912 500 UZS
Medical marketing. Entrepreneur's view
In stock
Medical marketing. Entrepreneur's view Book Description Medicine is increasingly moving into commerce and is forced to work according to the rules of business. Marketing is one of the important points of the clinic's growth, and in order to be effective, the manager has to delve into its...
475 000 UZS
Телеком Целиком. Системы продаж в B2C
In stock
The Whole Telecom. Sales systems in B2C Book Description Sales in the understanding of many is something not prestigious and associated with deception. However, by and large, any communication between people is a sale. We always sell: ourselves (to a partner on a date, at a job interview),...
237 500 UZS
Cashback and other loyalty program tools
In stock
Cashback and other loyalty program tools Book Description Cashback is one of the most popular tools for increasing the activity of buyers who get the opportunity to return part of the purchase price paid for the purchase of goods and services, as well as to derive other benefits from...
500 000 UZS
A person buying and selling. How the laws of evolution affect consumer psychology
In stock
A person buying and selling. How the laws of evolution affect consumer psychology Book Description The evolution of the human brain goes back millions of years, during which we had to run away from leopards more often than to follow the Dow Jones index. Modern companies compose advertising...
362 500 UZS
Icebreaker. How to sell in the field of online education
In stock
Icebreaker. How to sell in the field of online education Book Description Maxim Shargorodsky is an entrepreneur, an expert in creating modern sales departments in online schools. This book is a sales guide for all players in the online education market. Regardless of what you sell, the tools...
1 746 375 UZS
Algoritmy bioinformatiki
On backorder
Here is one of the most popular bioinformatics manuals abroad. The book provides a unique balance between the practical tasks of modern biology and fundamental algorithmic ideas, thereby attracting the interest of students of both biology and computer science. - Each chapter begins with a...
225 000 UZS
Hidden Values of Network Marketing
In stock
Hidden Values of Network Marketing Book Description The book presents the results of a study of network marketing technology from the perspective of its impact on the modern world. The research, which began in 2006, is based on personal experience of building entrepreneurship in network...
1 063 125 UZS
Оsvaivaem bitkoyn
On backorder
The second edition of the bestseller includes a detailed introduction to the most famous cryptocurrency - bitcoin, as well as the underlying blockchain technology. It describes the technical foundations of bitcoin and other currencies, the description of the decentralized bitcoin network,...
262 500 UZS
BlackJack va hazillar bilan marketing
In stock
BlackJack va hazillar bilan marketing Kitob tavsifi Har xil startaplar va shaxsiy brendlarning rivojlanishi, shuningdek, biznesning har qanday yo'nalishi bo'yicha ulkan raqobat davrida, mijozning ishonchini qozonib, farq qilish ayniqsa muhimdir. Bunga qanday erishish mumkin? Ushbu kitobda...
325 000 UZS
Outstanding retail. How to attract and retain customers in the era of digital disruption
In stock
Outstanding retail. How to attract and retain customers in the era of digital disruption Book Description Physical retail is not dead. Boring retail has died! Steve Dennis' book provides thinking retailers with 8 essential strategies for creating a powerful shopping experience. Despite the...
262 500 UZS
Text by text. How to create content systematically, quickly and easily
In stock
Text by text. How to create content systematically, quickly and easily Book Description The text blockchain is an author's content creation technology, with which each text becomes a link in the chain and leads the reader to where you need to go. Blockchain sells, forms a brand and solves...
772 250 UZS
Algorithms for "dummies". Guide
On backorder
You are in a difficult situation: you need to learn more about algorithms for study or work. But all the books on this topic that you tried, instead of teaching you something, acted like a good sleeping pill. All these strange symbols, drawings resembling the rock art of troglodytes — and not...
1 125 000 UZS
Slidehacks. 84 working receptions for the best presentations. 84 рабочих приема для лучших презентаций
In stock
Slidehacks. 84 working receptions for the best presentations Book Description Modern business people receive several presentations a day and only skim through them. The quality of the presentation often serves as the first selection criterion: "First send the presentation, and then we'll...
248 500 UZS
Ekspertiza v rossiyskom zakonodatelstve. Rukovodstvo-spravochnik dlya sledovatelya ,doznavatelya, sudi
In stock
For the first time in the legal literature, the publication analyzes the modern legislation of Russia on expertise. The expert examinations regulated by the regulatory legal acts of the Russian Federation are presented in a systematic form; the legal mechanisms for implementing the requirements...
387 500 UZS
The quantum leap of marketing. If you don't implement it today, your company will be gone tomorrow
In stock
The quantum leap of marketing. If you don't implement it today, your company will be gone tomorrow Book Description The world is changing so rapidly that most business strategies become obsolete even at the development stage. Modern marketing works in 4 dimensions: product, emotions, data,...
150 000 UZS
Selling texts that bring maximum profit without a budget
In stock
Selling texts that bring maximum profit without a budget Book Description Here is an effective instruction for writing sales texts. The author summarized his own experience in creating not only commercial offers and mailings, but also new tools that are effective in applying to Russian...
600 000 UZS
Rules of life and business. Volume 3
In stock
Rules of life and business. Volume 3 Book Description Continuation of Igor Mann's bestseller, number 1 in Russia?skom marketing. 57 more principles — personal and working. In this, the third volume, the topics are touched upon: thrift and investment, friends and enemies, decision-making? and...
205 125 UZS
Osvaivaem noutbuk za 8 prostyh shagov. Samouchitel dlya pozhilyh
On backorder
Work on a laptop without problems and nerves? Easy! This tutorial will help you master all the necessary techniques and switch from a laptop to a "you" quickly and easily. The book is provided with large clear illustrations and diagrams, sensible explanations, and most importantly - there is...
687 500 UZS
The client's path. We create value for products and services through path maps, bluprints and other tools
In stock
The client's path. We create value for products and services through path maps, bluprints and other tools Book Description Customers are disappointed — this often happens. It is much worse when people inside the companies creating the product do not see this because they are too focused on...
450 000 UZS
You looked here. Now this way. The magic of visualization and 440 cases that will teach you how to manage attention
In stock
You looked here. Now this way. The magic of visualization and 440 cases that will teach you how to manage attention Book Description Capture and hold the customer's attention! Solving this business problem leads to buying, signing a contract and moving up the career ladder. Pavel Lebedev, a...
337 500 UZS
Breaking bad business storytelling. PR and marketing of the HBO era
In stock
Breaking bad business storytelling. PR and marketing of the HBO era Book Description In the modern world, a good story solves everything. Stories drive opinions about products, brands, and companies. Using the example of the best performances of Jeff Bezos and the legendary TV series...
1 012 250 UZS
Zakon, postupok , otvetstvennost.Monografiya
In stock
The book examines a wide range of issues related to the development and improvement of Soviet legislation and the practice of its application. The scientific prerequisites of the new laws and the evaluation of their effectiveness are analyzed; the structure and mechanisms of lawful and illegal...
362 500 UZS
Sticky Branding. 12.5 ways to encourage the client to "stick" to the company forever
In stock
Sticky Branding. 12.5 ways to encourage the client to "stick" to the company forever Book Description Sticky Branding is a special type of branding that focuses on creating an indissoluble relationship with customers. Jeremy Miller has been researching successful promotion algorithms for 10...
350 000 UZS
The struggle for attention. A practical book for marketers, freelancers and entrepreneurs
In stock
The struggle for attention. A practical book for marketers, freelancers and entrepreneurs Book Description How can you stand out among hundreds of thousands of competitors, find large clients and interesting projects? The answers are in this book. The author describes a unique system that...
281 375 UZS
Nauchno-obrazovatelnaya sessiya k 85-letiyu Universiteta im.Kutafina (MGYUA)
In stock
On April 6-9, 2016, the III Moscow Legal Forum was held at the O.E. Kutafin Moscow State Law University (MSLA), within the framework of which a Scientific and educational session dedicated to the 85th anniversary of the University was held. The collection includes materials of reports and...
262 500 UZS
A business idea is out of competition. The book is a generator of unique products
In stock
A business idea is out of competition. The book is a generator of unique products Book Description How does our product differ from competitive ones? In search of an answer to this question, we come to the idea of creating a unique business idea. But the consumer always has an imaginary...
244 500 UZS
Izbrannie trudi.Sbornik statey, avtoreferatov, lekciy ,tezisov
In stock
In this section, readers are presented with articles by Boris Sergeyevich Krylov, written by him during the Soviet period of development of our country. The section is preceded by the abstract of his dissertation for the degree of Candidate of Legal Sciences "Fascization and militarization of...
250 000 UZS
A successful path to the retail network in questions and answers or 15 tips to the supplier
In stock
A successful path to the retail network in questions and answers or 15 tips to the supplier Book Description This is the first book by Sergey Ilyukha, which continues the unique series "Supplier School". Based on his own experience of conducting tens of thousands of negotiations and signing...
374 625 UZS
Rossiyskiy yuridicheskiy rinok. Realii i perspektivi
In stock
The book is devoted to the study of individual segments of the Russian legal market and the legal status of the players involved in it (lawyers, notaries, arbitration courts, arbitration managers, patent attorneys, mediators and free lawyers who do not belong to any of the professional...
189 250 UZS
Rubeji teorii prava
In stock
The most notable event in legal thought after the Second World War was the emergence and development of interdisciplinary legal research — the application of social sciences and humanities to law in the hope of making law less formalistic, more practical and more empirically grounded. The book...
62 500 UZS
"Plus/Minus" Reputation
In stock
"Plus/Minus" Reputation Book Description The book popularly outlines the basic principles of the art of reputation management. For management practitioners interested in the effectiveness of public relations, as well as for teachers and students seeking to bring the academic theory of PR in...
537 500 UZS
Building a personal brand. The system of disclosure of individuality and creative potential
In stock
Building a personal brand. The system of disclosure of individuality and creative potential Book Description The scale of the brand personality can be international, universal or within the framework of your company, district, city, country village or circle of friends on Facebook. I am not...
200 000 UZS
The buyer's instinct. From a simple model of consumer behavior to reliable marketing strategies
In stock
The buyer's instinct. From a simple model of consumer behavior to reliable marketing strategies Book Description Why do we make purchases? What motivates us? People rarely realize why they buy certain things, and often behave irrationally. But a person's purchasing behavior is formed not...
225 000 UZS
Integrated marketing communications
In stock
Integrated marketing communications Book Description Marketing communications can generate billions of profits - but only if they are integrated qualitatively. Without going into unnecessary theories, the author fascinatingly, in an easy and accessible form, using the example of companies...
162 500 UZS
Sensorics. How people perceive food
In stock
Sensorics. How people perceive food Book Description Sensorics is a new field of science aimed at studying the perception of food (and not only) by human sensory organs. Eva Derndorfer describes its application during product development, in quality control and improvement, to reduce...
75 000 UZS
Promotion. Communication system between entrepreneurs and the market
In stock
Promotion. Communication system between entrepreneurs and the market Book Description Here is a book by a professor of the Marketing Department of the Krakow Academy of Economics. The topic of the book is the organization of marketing communication using a systematic and integrative approach...
112 500 UZS
Active promotion. Training. Games and exercises
In stock
Active promotion. Training. Games and exercises Book Description What could be more important for a company than its ability to systematically produce customers, be relevant in the market, act taking into account (and ahead of) various changes and customer expectations. This is exactly what...
275 000 UZS
Myths about marketing and consumer loyalty. Vaunted Strategies that will Ruin You
In stock
Myths about marketing and consumer loyalty. Vaunted Strategies that will Ruin You Book Description Myths about marketing and consumer loyalty. Vaunted strategies that will ruin you, and proven techniques that work and give results. It's time to destroy the false dogmas of classical marketing...
237 500 UZS
Non-verbal communication in sales: Technologies of hidden influence on customers (+DVD) (+ DVD)
In stock
Non-verbal communication in sales: Technologies of hidden influence on customers (+DVD) (+ DVD) Book Description According to scientists, nonverbal communication channels account for more than 60% of the information received by the buyer and seller during a business meeting, and during...
112 500 UZS
Modeling of the marketing management system of an innovative organization. Monograph
In stock
Modeling of the marketing management system of an innovative organization. Monograph Book Description The monograph examines the evolution and dynamics of models of the innovation process for value creation by organizations and determines the vector of marketing development in it, builds a...
125 000 UZS
Not a childish business. Sales management in children's centers
In stock
Not a childish business. Sales management in children's centers Book Description The book is a practical guide to working with clients in sales in children's centers. Attention is paid to marketing, promotion in social networks and other important aspects in the organization of the company's...
625 000 UZS
Functional and Internet marketing
In stock
Functional and Internet marketing Book Description The concept of functional marketing and methodological support of product assortment management at enterprises, as well as the theory and methodology of Internet marketing management are considered. The book is based on concrete examples of...
362 500 UZS
Aspects of marketing management of the activities and development of entrepreneurial structures in society
In stock
Aspects of marketing management of the activities and development of entrepreneurial structures in society Book Description The monograph presents the results of the qualitative stage of applied research conducted by the Department of Marketing of the Plekhanov Russian University of...
300 000 UZS
Selling. How to create catchy texts
In stock
Selling. How to create catchy texts Book Description This book is a guide for those who want to prepare catchy, textured stories with voluminous characters, apt details and an emotional train. Storytelling is an oral or written story that primarily sells its author. In the book you will find...
187 500 UZS
The future of competition. Creating unique value together with consumers
In stock
The future of competition. Creating unique value together with consumers Book Description This book touches on the problems that all businessmen will have to face in the near future. It seems that the wider the range of products and services, the more difficult it is to please the consumer...
362 500 UZS
Neuromarketing. How to influence the subconscious of the consumer
In stock
Neuromarketing. How to influence the subconscious of the consumer Book Description According to the latest research in the field of the human brain, 95% of all thoughts and emotions manifest themselves even before we are aware of them. However, the efforts of marketers are mainly aimed at...
187 500 UZS
Unlimited network of recommendations
In stock
Unlimited network of recommendations Book Description Nowadays it is considered that it is more difficult to sell a product than to produce it. The author tells how to make a successful career in sales by professing a very simple, easy and practical approach to building this business. For a...
100 000 UZS
Love is the best bait
In stock
Love is the best bait Book Description The author, not without humor, shows a wide range of readers who want to succeed that sometimes the best strategy in business is to look kind, affectionate, gentle, friendly, safe ... Modern technologies have radically changed the picture of the world....
262 500 UZS
Marketing research. Theoretical and practical aspects. Study guide
In stock
Marketing research. Theoretical and practical aspects. Study guide Book Description The textbook summarizes the main trends in the theory and practice of marketing research, special attention is paid to the study of consumer behavior. Modern methods of data collection and analysis are...
187 500 UZS
How to become a good seller, agent, representative
In stock
How to become a good seller, agent, representative Book Description Reprint from the edition. St. Petersburg. 1912. From the publication, everyone will be able to learn how to make customer lists, work in an unfamiliar area, how to stock up on recommendations, find out how to make inquiries...
437 500 UZS
Holy Trinity of traffic. The Battle for Conversion
In stock
Holy Trinity of traffic. The Battle for Conversion Book Description If you are not using Internet marketing yet (which is quite strange), it's time to start. Tools for online promotion of goods or services can increase the profitability of your business by 2, 5, 10 times. The 31 rules shared...
200 000 UZS
Imaginary territory: from local identity to brand. Collection of articles
In stock
Imaginary territory: from local identity to brand. Collection of articles Book Description In the late 1990s and early 2000s, the reproduction of new meanings, texts and practices began in Russia, linking the area with certain symbols, goods and services and placing the city, village,...
337 500 UZS
Between enema and charisma
In stock
Between enema and charisma Book Description Samvel Avetisyan was born in the USSR, graduated from the History Department of Leningrad State University, worked as a junior researcher at the public library. With the appearance of the first ulcers of the market economy, he was forced to leave...
600 000 UZS
Aesthetic intelligence. How to develop and use it in business and life
In stock
Aesthetic intelligence. How to develop and use it in business and life Book Description Nowadays, most consumers do not need many things at all - the feelings that a certain thing causes us are important to us. We want to get additional value from contact with the product. That is why...
562 500 UZS
Marketing. Study guide
In stock
Marketing. Study guide Book Description The textbook reveals the key aspects of marketing activities. Much attention is paid to the assessment of the marketing environment, market research and segmentation, consumer behavior, operational marketing. In addition to control questions and tests,...
212 500 UZS
Wild marketing? Manual marketing! How to make the promotion tools obey. Monograph
In stock
Wild marketing? Manual marketing! How to make the promotion tools obey. Monograph Book Description The author of the book, a marketing practitioner, thoroughly, clearly and fascinatingly tells how to cope with market communications in various market situations, how to summarize marketing...
125 000 UZS
Psychology and psychoanalysis of advertising. Textbook for the faculties of Psychology, Sociology, Economics
In stock
Psychology and psychoanalysis of advertising. Textbook for the faculties of Psychology, Sociology, Economics Book Description "We choose, we are chosen. . . ". How does this happen? Why do we choose a brand of pasta, oil… Why do we prefer a certain policy? What psychological criteria we are...
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