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162 500 UZS
Aerobatics in direct sales. Increasing the speed
In stock
Aerobatics in direct sales. Increasing the speed Book Description Do you sell products and services that require clarification or consultation? This means that you have expert knowledge that exceeds the knowledge of any client. Just as a passenger on an airplane cannot do without a pilot, so...
100 000 UZS
Marketing communications
In stock
Marketing communications Book Description The textbook deals with the most important theoretical and practical issues of marketing communications, reveals the content of their main elements: advertising, sales promotion, personal sales and public relations. For the first time in the Russian...
100 000 UZS
Marketing
In stock
Marketing Book Description The book is dedicated to the "secret" weapon of each company, which is the Marketing strategy. Moreover, in this way, the tasks of successful marketing are considered both from the inside and from the outside. Marketing is the key to success in the endless sea of...
100 000 UZS
Fundamentals of modern international Marketing
In stock
Fundamentals of modern international Marketing Book Description The book deals in detail with issues related to international marketing, preparation and conduct of foreign trade transactions, the competitiveness of goods on international markets, pricing, and the evolution of large...
262 500 UZS
Conquer and hold. Qualitative growth of the company in a highly competitive market
In stock
Conquer and hold. Qualitative growth of the company in a highly competitive market Book Description This book highlights the current trend in the development of the Russian and Ukrainian markets of fast-turnable goods (FMCG). It describes the mechanisms of interaction between production,...
100 000 UZS
Korporativnaya identichnost. Sozdanie uspeshnogo firmennogo stilya i vizualnye kommunikacii v biznese
In stock
Corporate identity. Creating a successful corporate identity and visual communications in business Book Description This book is one of the most popular and authoritative publications in the world on corporate identity management and visual communications in business. The book will help to...
46 000 UZS
Проектное мышление сталинской эпохи
In stock
The book was published in March "I.V.Stalin: Myth". Understanding. It was created on the basis of the materials of the roundtable discussion "Design thinking of the Stalin era" organized by the Media Institute as part of the "Engish" scientific and educational forum. 5-6, 2003. Sciences (both...
212 500 UZS
Naming. How the Word Game Becomes a Business
In stock
Naming. How the Word Game Becomes a Business Book Description The words that currently have the greatest, truly limitless power are brand names created by a small and closed community of marketers and linguists, known as neymers (from English pathe - "name"). These professional "word...
137 500 UZS
Retailing. How to survive in the era of the dictate of retail chains, using the power and authority of retailers
In stock
Retailing. How to survive in the era of the dictate of retail chains, using the power and authority of retailers Book Description Today, the power and the era of brands are slowly but surely being replaced by the power of retailers who control sales markets and dictate their terms even to...
262 500 UZS
Personality in the marketing communications system
In stock
Personality in the marketing communications system Book Description The monograph by A. N. Lebedev and O. V. Gordyakova introduces readers to a new direction of scientific research - the psychology of marketing communications. The authors present the results of the work carried out over the...
237 500 UZS
Mobile Application Market in Russia
In stock
Mobile Application Market in Russia Book Description It is difficult to imagine the modern world without mobile devices, which have firmly entered our life, making it more convenient, bright and interesting. In addition to their main communicative role, they also perform many other important...
87 500 UZS
Predstavte, chto kopirayta net. A takzhe razmyshleniya o transnacionalnyh korporaciyah, kontroliruyuschih
In stock
Imagine that there is no copyright. And also reflections on multinational corporations controlling Book Description Dutch researchers Joost Smirs and Mareike van Schendel believe that the current conditions of copyright protection are incompatible with the principles of a democratic society....
200 000 UZS
When marketing turns into a minefield: What to do?
In stock
When marketing turns into a minefield: What to do? Book Description If everything is clear to you in marketing management, it can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging), and...
150 000 UZS
Innovative marketing technologies for students studying in the field of training 38.04.02
In stock
Innovative marketing technologies for students studying in the field of training 38.04.02 Book Description The work program of the discipline defines its goals, its place in the structure of the educational program, requirements for the results of mastering the discipline, the content of the...
212 500 UZS
Funds of evaluation funds in the discipline "Marketing". Study guide
In stock
Funds of evaluation funds in the discipline "Marketing". Study guide Book Description Funds of evaluation funds in the discipline "Marketing" for students studying in the direction of "Management", profile "Marketing" (bachelor's degree program) meets the requirements of the Federal state...
412 500 UZS
Exhibition marketing. Study guide
In stock
Exhibition marketing. Study guide Book Description The book is devoted to the presentation of the basics of the effective use of trade exhibitions as a tool for positioning, promotion and business development. A holistic consideration of the functions and tasks of exhibition marketing is...
175 000 UZS
Marketing. Study guide
In stock
Marketing. Study guide Book Description Materials for practical classes of various types are given: laboratory work, analysis of real marketing situations, course design. The texts contain both classic situations and topical newspaper materials. All this should contribute to the...
500 000 UZS
The effect of the Olympic Games. How Sports Marketing Creates Strong Brands
In stock
The effect of the Olympic Games. How Sports Marketing Creates Strong Brands Book Description The book you are holding in your hands will help you understand how to properly use the unique opportunity of the Olympic Games in creating a positive image of your brand. The new edition, revised...
162 500 UZS
PR in b2b
In stock
PR in b2b Book Description How to promote a business? Working tools and chips. The book is the most applied manual, where I tried to outline the results of my experience and my experiments in PR in the "take and do" format
125 000 UZS
System analysis. Goals-Means
In stock
System analysis. Goals-Means Book Description The book can be useful for business people, managers of different levels, entrepreneurs, businesses (large, medium, small), university teachers and students, professional development structures. System analysis: methods of system analysis;...
125 000 UZS
Espionage in the restaurant business
In stock
Espionage in the restaurant business Book Description I have been working in the restaurant business for a long time. And I realized that the success or failure of a restaurant depends on a lot of factors. To properly build a restaurant and manage it, you need to understand. In order to help...
145 875 UZS
Obschestvennoe dostoyanie. Kak otkryt dostup k kulture i znaniyam
In stock
The collection of scientific papers is devoted to the legal, cultural and economic problems of the public domain.
125 000 UZS
Servicology (a person and his needs)
In stock
Servicology (a person and his needs) Book Description The purpose of the manual is to teach interaction with the consumer and become a successful specialist in the field of service. The manual reveals the main approaches to a person, taking into account his needs. The external and internal...
360 000 UZS
Nauchnye teorii za 60 sekund
In stock
Abramova O.V. Graduated from Moscow State University with a degree in astronomy, Ph.D., P.K. worked at the State Institute of Astronomy named after him for more than 20 years. Sternberg has collaborated with Moscow State University, various print and online publications, and is the author of...
87 500 UZS
Structure and language of advertising texts. Study guide
In stock
Structure and language of advertising texts. Study guide Book Description The textbook defines advertising, discusses its purpose and types. Based on the analysis of a large factual material (more than 500 texts), which is based on scientific data of psychophysiological perception of a text...
62 500 UZS
Consumer behavior in the financial markets of Russia
In stock
Consumer behavior in the financial markets of Russia Book Description The most important component of modern marketing - consumer behavior in the Russian financial market is considered. Particular attention is paid to: risks and their impact on the need for insurance; assessment of the...
162 500 UZS
Arms trade. Customs clearance, marketing, leasing operations, offset transactions
In stock
Arms trade. Customs clearance, marketing, leasing operations, offset transactions Book Description The book is devoted to topical issues of the arms trade. Some of them are considered in the open press for the first time. It consists of five sections in seventeen chapters and four...
187 500 UZS
​Moshennichestvo v sfere kreditovaniya. Voprosi obosnovannosti sostava prestupleniya i ugolovno-pravovogo
In stock
Fraud in the field of lending. Questions of the validity of the corpus delicti and criminal law Book Description This monograph is devoted to the study of a complex of problems concerning the socio-legal conditionality of the composition of fraud in the field of lending and the validity of the...
300 000 UZS
Internet marketing through the eyes of the client
In stock
Internet marketing through the eyes of the client Book Description "If you want to live, know how to market," any entrepreneur will tell you. There is no choice between "hire" and "figure it out yourself." We'll have to figure it out anyway. And you'll have to hire later, too. Marketing is...
300 000 UZS
Creative industries. Theories and practices
In stock
Creative industries. Theories and practices Book Description Creative industries, creative class, creative cluster, creative economy are concepts that have already become widely used both in the world and in Russia in the second decade of the XXI century. The first edition of this book...
600 000 UZS
​Sifrovoe pravo v bankovskoy deyatel'nosti. Sravnitel'no-pravovoy aspekt. Monografiya
In stock
Digital law in banking. Comparative legal aspect. Monograph Book Description The monograph analyzes the main theoretical and practical problems posed to the legal community by the new technical revolution, which led to the digitalization of the economies of most countries of the world. In...
500 000 UZS
Marketing 5.0. Next-generation technologies
In stock
Marketing 5.0. Next-generation technologies Book Description For the first time in history, five generations with differing views, preferences and behavior live together on Earth. With the increasing role of Generations Z and Alpha, it's time for the next evolutionary leap in marketing....
143 750 UZS
​Kak ne platit' krediti. Instruktsiya
In stock
How not to pay loans. Instruction manual Book Description You are holding in your hands a powerful tool that will make the law work for you! Don't let the bank employees humiliate you and demand new interest and penalties! Manipulations with loans are designed for those who do not have...
162 500 UZS
How to attract and retain a customer, or a positive view of sales during a crisis
In stock
How to attract and retain a customer, or a positive view of sales during a crisis Book Description This book is devoted to technologies for increasing sales and business development during the crisis, which the author interprets as a time of great opportunities for those who seek to take a...
200 000 UZS
​Finansovo-pravovoe regulirovanie bankovskogo sektora ekonomiki
In stock
Financial and legal regulation of the banking sector of the economy Book Description This monograph examines some trends in the development of the subject and method of financial law, the subject composition of legal relations in the field of banking, and also analyzes the foreign legal...
162 500 UZS
Customer and other secrets of active sales
In stock
Customer and other secrets of active sales Book Description This book will be useful for sales professionals and anyone who wants to improve their efficiency in negotiating. The work, prepared by an experienced business consultant, contains practical methods for conducting successful...
625 000 UZS
​Bol'shoy atlas mira 2023
In stock
The Great Atlas of the World 2023 Book Description The atlas in a clear and accessible form gives the reader the necessary knowledge bases on a wide range of issues related to the structure of the world around us. The section "Earth in the Universe" is devoted to the origin and evolution of...
462 500 UZS
Do something new! Improving business through marketing
In stock
Do something new! Improving business through marketing Book Description About the book 10 revolutionary marketing tools from Igor Mann and his partners on a new project Krostu.com . Marketing specialists, company executives and entrepreneurs, as a rule, are not aware of new and revolutionary...
175 000 UZS
Network Marketing. Online recruitment system
In stock
Network Marketing. Online recruitment system Book Description Many of us have never thought about how much time we spend on phone conversations "about nothing", on social networks, and just sitting at the computer, wandering through the expanses of the World Wide Web. But all this time,...
375 000 UZS
Marketing for non-marketers. A Guide to creating successful marketing strategies
In stock
Marketing for non-marketers. A Guide to creating successful marketing strategies Book Description Anton Petrochenkov is an expert on Internet promotion, business coach and founder of the Internet marketing agency Convert Monster, which in 2018 entered the Top 10 most recognizable brand...
625 000 UZS
​Bol'shoy illyustrirovanniy atlas mira 2023
In stock
The Big Illustrated Atlas of the World 2023 Book Description The atlas in a clear and accessible form gives the reader the necessary knowledge bases on a wide range of issues related to the structure of the world around us. The section "Earth in the Universe" is devoted to the origin and...
125 000 UZS
Marketing of a hotel company: method. stipend
In stock
Marketing of a hotel company: method. stipend Book Description The manual contains theoretical material on the topics of the discipline, situational tasks on sections and topics studied, questions for discussion, tasks with answers, a test for self-checking knowledge with keys. Bachelor 's...
656 250 UZS
Аtlas stran mira. Samie koloritnie i yarkie mesta nashey planeti
In stock
Atlas of the countries of the world. The most colorful and vibrant places on our planet Book Description Our planet is so amazing and unusual. In order to visit all the places in the world, a lifetime is not enough. We have prepared a book for you that will help you get inspired and choose...
487 500 UZS
Let's go! How to blow up online sales without ads. 147 groushacks
In stock
Let's go! How to blow up online sales without ads. 147 groushacks Book Description Growth hacking (explosive growth or growth hacking) is a new and very popular direction of business development in the West, based on the rapid growth of traffic, the number of users and sales. Yulia Rakova,...
150 000 UZS
​Strani mira. Sovremenniy spravochnik
In stock
Countries of the world. Modern reference book Book Description The modern directory "Countries of the world" contains brief information about the history, economy, political structure, population, climatic conditions and natural resources of all states in the modern world. Flags of the...
200 000 UZS
Strategic marketing. Theory and practice
In stock
Strategic marketing. Theory and practice Book Description The purpose of studying the discipline is to form students' complex of knowledge, skills and abilities in the field of strategic marketing of a modern enterprise. The objectives of studying the discipline is to obtain professional...
200 000 UZS
Monster of Sales
In stock
Monster of Sales Book Description This book is for you if you are: - an entrepreneur or just want to become one; - work in marketing or sales departments; - love exciting stories and challenges; - crave new knowledge. Each of us wants money. The only question is, how far are you willing to...
125 000 UZS
Texts that sell. 9 modern marketing tools
In stock
Texts that sell. 9 modern marketing tools Book Description The book provides detailed step-by-step instructions for working with nine marketing tools related to text: scripts, video content, single-page Landing Page sites, commercial offer, marketing kit, selling article, SMM, YouTube,...
175 000 UZS
How to write magnetic texts. How to convince, "seduce" with a word and earn money on it
In stock
How to write magnetic texts. How to convince, "seduce" with a word and earn money on it Book Description This book is a real guide to "magic". Masters of selling texts Ivan Poloneychik and Vladimir Nikonov have created a training manual of phenomenal action - you don't even notice how you...
275 000 UZS
​Always close the deal! Become a master negotiator, brings the company more profit
In stock
Always close the deal! Become a master negotiator, brings the company more profit Book Description Always close the deal! Become a master negotiator, bring more profit to the company and increase your own income. "If you can't make deals, go home and complain to your wife, because one...
475 000 UZS
Service. How to gain the trust of customers and increase sales
In stock
Service. How to gain the trust of customers and increase sales Book Description Today, selling service is the main goal of companies that have reached a high business level. After all, the winner is the one who surrounds the buyer with care and attention, as the dearest person. This book...
375 000 UZS
PRO copywriting. How to sell a cat
In stock
PRO copywriting. How to sell a cat Book Description Text is the basis of any advertisement. Selling page? Based on the text. Video or audio clip? Text again. Text message? An ad on social media? Leaflet or flyer? Well, you get it... Text again. There are only seven notes. But this does not...
312 500 UZS
The publicity code is 2022. Personal Brand Development in the Digital Era
In stock
The publicity code is 2022. Personal Brand Development in the Digital Era Book Description You have the third edition of the Publicity Code in your hands. Anna Mavricheva's bestseller has been supplemented with a bonus chapter taking into account the trends of 2022 in the topics of personal...
1 106 000 UZS
Strahovoe pravo. Teoreticheskie osnovi i praktika primeneniya. Monografiya
In stock
In the book, the system of Russian insurance law is built on a unified theoretical basis of the goals and principles of legal regulation of insurance relations. The sources of insurance law, conceptual apparatus, protection of the rights of clients of insurance organizations, insurance contract,...
287 500 UZS
The magic of a personal brand
In stock
The magic of a personal brand Book Description This book will be an important stage for you to discover an interesting and fascinating profession "Personal producer of a personal brand". Thanks to the development of this niche, you will not only learn how to create a unique brand that will...
394 750 UZS
Strahovie spori v praktike Verhovnogo Suda RF
In stock
The manual presents the legal positions of the Supreme Court of the Russian Federation related to the application of legislation on compulsory insurance of civil liability of vehicle owners. The legal positions of the Supreme Court of the Russian Federation for the period from 2014 to August 6,...
562 500 UZS
Effective marketing in medicine. Ready-made solutions for the promotion of a medical clinic
In stock
Effective marketing in medicine. Ready-made solutions for the promotion of a medical clinic Book Description Collaboration with doctors, search and implementation of new ways of clinic development, patient flow research — all this can be a pleasant and fruitful process, and not a gray...
82 625 UZS
OSAGO. Sudebnaya praktika
In stock
This publication contains Resolution No. 58 of the Plenum of the Supreme Court of the Russian Federation dated December 26, 2017 "On the Application by Courts of Legislation on compulsory insurance of civil Liability of vehicle owners". The publication is intended for judges, lawyers,...
412 500 UZS
Copywriting. Simple recipes for selling texts
In stock
Copywriting. Simple recipes for selling texts Book Description The updated third edition of the popular book will help to understand the technology of influence and sales methodology in the field of written communication, because it is in it that a large number of problems are experienced by...
337 500 UZS
Customer generator. The world's first training book on auto sales funnels
In stock
Customer generator. The world's first training book on auto sales funnels Book Description Kir Ulanov is a marketing auditor, who has 1,687 projects of various levels behind him. In the book, Cyrus explains the principles of implementation and operation of auto sales funnels in the most...
83 875 UZS
Federalniy zakon "Ob obyazatelnom medicinskom strahovanii v Rossiyskoy Federacii № 326-FZ
In stock
The text of the Law was prepared using the professional legal system "Code", checked with the official source as of October 20, 2019. Amendments: Federal Law No. 33-FZ of March 12, 2014; Federal Law No. 204-FZ of July 10, 2014; Federal Law No. 268-FZ of July 21, 2014; Federal Law No. 418-FZ of...
350 000 UZS
Unfair marketing. How to develop a business using the unique advantages of your company
In stock
Unfair marketing. How to develop a business using the unique advantages of your company Book Description Your company definitely has an advantage over its competitors — find and use it! It can be your own database or connections with influential people. Or a brilliant marketing expert who...
375 000 UZS
The strategy is upside down. A non-standard approach to marketing for small and medium-sized businesses
In stock
The strategy is upside down. A non-standard approach to marketing for small and medium-sized businesses Book Description Nikolay Molchanov — MBA at INSEAD Business School, member of the boards of directors of 12 companies, two of which are in the TOP 500 of the Russian Federation (Forbes...
443 250 UZS
Ekspertnaya deyatelnost v obyazatelnom medicinskom strahovanii. Prakticheskoe posobie
In stock
The book is devoted to the issues of expert activity in compulsory medical insurance: comments are given to regulatory documents regulating expert activity, principles of organization, methods of conducting medical and economic expertise and examination of the quality of medical care are...
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