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175 000 UZS
The theory of market development. The psychology of consumption
In stock
The theory of market development. The psychology of consumption Book Description Oleg Strokatiy is the head of the quality control department and the creator of the quality control system in the leading company in the Russian market for the production of software in the field of site...
1 000 000 UZS
Confessions of a Pricing Master. How price affects profit, revenue, market share, sales volume
In stock
Confessions of a Pricing Master. How price affects profit, revenue, market share, sales volume Book Description A world-famous pricing specialist and trusted advisor to Fortune 500 executives, Herman Simon's book presents the best pricing practices and principles applicable to any business....
200 000 UZS
Just copywriting
In stock
Just copywriting Book Description What unites numerous online stores, thematic groups in social networks, websites of commercial enterprises and information portals? The presence of content that is created by copywriters - specialists in the development of texts. This fascinating profession...
250 000 UZS
Brand protection. Strategies, systems, methods. Study Guide for Masters
In stock
Brand protection. Strategies, systems, methods. Study Guide for Masters Book Description This textbook has been prepared in accordance with the program "Master of Law in the Field of Intellectual Property" of the Department of Intellectual Rights of the University. O.E. Kutafin (MSUA). The...
1 000 000 UZS
Monetization of innovations. How Successful Companies Build Product Around Price
In stock
Monetization of innovations. How Successful Companies Build Product Around Price Book Description Innovation is the most important driver of growth. Today, more than ever, companies must innovate to survive. But successful innovation is a very difficult task. The authors - partners of the...
350 000 UZS
No thanks, I'm just looking. How to turn a visitor into a buyer
In stock
No thanks, I'm just looking. How to turn a visitor into a buyer Book Description Harry Friedman is a master of retail and education in the field. The book "No thanks, I'm just looking" about retail. The uniqueness of G. Friedman and his book lies precisely in the unsurpassed ability to turn...
1 000 000 UZS
​One page marketing plan. How to find new clients, make more money and stand out
In stock
One page marketing plan. How to find new clients, make more money and stand out Book Description Organizer of many successful start-ups, business coach and innovative marketer Allan Dib offers a completely new approach to practical marketing, which allows you to quickly and easily create...
375 000 UZS
​Poveliteli DOOM. Kak dva parnya sozdali kul'toviy shuter i raskachali industriyu videoigr
In stock
Lords of DOOM. How two Guys Created a Cult Shooter and Rocked the Video Game Industry Book Description DOOM is not just a game. This is a living legend. 25 years ago, it conquered tens of millions of gamers and changed the video game industry forever. As you know, legendary things always have...
250 000 UZS
Not a season. How to boost sales during a downturn
In stock
Not a season. How to boost sales during a downturn Book Description Regular fluctuations in demand, called seasonality, happen in any kind of business. This book is a source of ideas that will make money for your company during a traditional sales downturn. The publication is based on...
437 500 UZS
​Vrednie privichki v biznese. Kak luchshie praktiki ubivayut vashu kompaniyu
In stock
Bad business habits. How Best Practices Are Killing Your Company Book Description Have you ever wondered why most famous newspapers are printed in large format? Or why do management consultants work long hours? Or why do hotels still insist on having a check-in desk? Ask one of the...
337 500 UZS
​Аykibiznes. Kak zapustit' i soxranit' svoy biznes
In stock
Aikibusiness. How to launch and maintain your business Book Description "Imagine two businessmen in a kimono. Let it be a duel. One, a well-known player in the market, is coming. Another, an immature beginner, has worked in another field all his life, just came to this market and now has to...
1 087 500 UZS
Sales department management. Comprehensive guide
In stock
Sales department management. Comprehensive guide Book Description In this latest edition of the classic Sales Management textbook, Mark Johnston and Greg Marshall continue the tradition of excellence established by Churchill, Ford and Walker, cementing its position as the leading...
612 500 UZS
Superconsumers. Who are they and why are they so important to your business?
In stock
Superconsumers. Who are they and why are they so important to your business? Book Description Unlike ordinary shoppers, super consumers are very interested in your products, and perhaps even slightly obsessed with them. They know everything about sneakers and have dozens of pairs. They are...
225 000 UZS
​Sistemniy biznes. Lider i komanda
In stock
System business. Leader and team Book Description Many entrepreneurs start their own business in order to gain freedom. But after a few years, they find themselves held hostage by their own business. Work for 80 or more hours a week, money "merges" it is unclear where, obligations are above...
200 000 UZS
Magnetic texts. How to convince, "seduce" with a word and make money from it
In stock
Magnetic texts. How to convince, "seduce" with a word and make money from it Book Description This book is a real guide to . Masters of selling texts Ivan Poloneichik and Vladimir Nikonov created a phenomenal training manual - you don’t even notice how you learn as you read. Here is...
325 000 UZS
Servis so smislom
In stock
Gett. A service with meaning Book Description Gett is an innovative company providing taxi and delivery services for private and corporate clients, with a global network in more than 120 cities around the world, including London, Tel Aviv, Moscow and New York. What is the secret of the success...
200 000 UZS
When marketing turns into a minefield. What to do?
In stock
When marketing turns into a minefield. What to do? Book Description If you understand everything about marketing management, this can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging),...
562 500 UZS
Marketing Wars
In stock
Marketing Wars Book Description Business is a war, and the one who correctly determines the strategy and tactics of marketing will be able to defeat competitors. "Marketing Wars" is a classic work on marketing, a world bestseller that has gone through many reprints in many countries over...
300 000 UZS
​​Predprinimatel', kotoriy vijil. Kak ne pogubit' biznes i investitsii
In stock
The entrepreneur who survived. How not to ruin business and investments Book Description The success of any business depends not only on the number of customers. The book highlights many important issues that an entrepreneur, inspired by a brilliant idea, does not even think about. An absolute...
237 500 UZS
Greatness Catalyst. How to strengthen your brand
In stock
Greatness Catalyst. How to strengthen your brand Book Description We have already lived 15% of the entire 21st century, but this is the first book that reveals all the main aspects of the presence of a person on the Internet - from developing a unique personal positioning to blogging, being...
450 000 UZS
​Industriya X.0. Preimushestva sifrovix texnologiy dlya proizvodstva
In stock
Industry X.0. Advantages of digital technologies for production Book Description Digital technologies are creating a new world in which all of us will be able to enjoy unexpected amazing things in the coming years. It is obvious that the main role on the way to universal digitalization will be...
325 000 UZS
Marketing
In stock
Marketing Book Description The concept of Marketing does not have a single interpretation of the definition of its meaning. This is a comprehensive study of the market, demand, needs and the direction of production to these requirements, and a broad impact on the market in order to form...
112 500 UZS
Brand Perceptions and Consumer Behavior Strategies
In stock
Brand Perceptions and Consumer Behavior Strategies Book Description The monograph presents research conducted by the authors over several years in the field of psychology of consumer behavior. The research analyzes the factors of consumer loyalty and brand loyalty, as well as the perception...
125 000 UZS
​Firmi, kontrakti i finansovaya struktura
In stock
Firms, contracts and financial structure Book Description O. Hart's book "Firms, Contracts and Financial Structure" presents the latest achievements of the theory of incomplete contracts, which are important and useful for analyzing many topics in the theory of organization and corporate...
800 000 UZS
Karmalogic
In stock
Karmalogic Book Description With this book, the legendary consultant and psychotherapist Alexei Sitnikov launches a unique international crowdsourcing project to create a modern set of universal laws of life that can influence fate, warn against possible mistakes when interacting with the...
512 500 UZS
In a word. A book for those who want to come up with a good name. 33 lessons
In stock
In a word. A book for those who want to come up with a good name. 33 lessons Book Description This book is about how titles are created. Completely different, for any brand. In business theory, this area is called naming, literally the naming process. Naming is the most important part of a...
387 500 UZS
Internet sales funnel. Tools for automating sales and increasing the average check in business
In stock
Internet sales funnel. Tools for automating sales and increasing the average check in business Book Description Solodar Maria is a blogger, speaker at the largest marketing conferences, head of the Evo-publishing auto funnel agency, which introduced auto funnels into the work of top Runet...
1 837 500 UZS
​Marketing management
In stock
Marketing management Book Description "Marketing Management" is the famous work of the marketing classic Philip Kotler, a reference book for most students and marketing practitioners. It contains the theoretical foundations of the marketing course, provided with practical examples....
161 500 UZS
Information as a general scientific concept. Part 2. Applications
On backorder
The work on the basis of publications of the INION of the USSR Academy of Sciences reveals an array of philosophical and methodological literature published in the Soviet Union during the formation of the problems of the study of the concept of "information" as a general scientific, and...
914 250 UZS
Works on the theory of synthesis of self-testable integrated control circuits based on binary isb.code. In 2 vols .
On backorder
The first volume of the book includes works devoted to three main areas of research in the field of synthesis of self-testable discrete systems: the study of the features of classical codes with summation (Berger codes), modular codes with summation, as well as their modifications proposed by...
373 000 UZS
Artificial intelligence and universal thinking
On backorder
The book contains an accessible introduction to the vast and complex field of artificial intelligence. Considerable attention is paid to the fundamental ideas necessary for a deep understanding of the methods of searching in the space of solutions, knowledge representation, machine learning and...
574 250 UZS
Загадка жизни и грязные носки Йоса Гротьеса из Дрила
In stock
Despite its somewhat strange and frivolous title, Jan Paul Schütten's book tells about things that cannot be more serious. It outlines hypotheses about the origin of the universe and life on Earth, talks about what evolution is and why evolutionists are likely closer to the truth than those who...
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