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110 500 UZS
Computer and brain
On backorder
One of the greatest scientists of the twentieth century and one of the "founding fathers" of modern information technologies, Hungarian-born American John von Neumann did not live long (1903 - 1957), but during this short period he managed to make significant achievements in the field of...
148 625 UZS
Artificial intelligence and law. From fundamental problems to applied problems. Monograph
On backorder
This monograph is an interdisciplinary study of fundamental problems and applied problems of legal regulation of the use of artificial intelligence (AI) systems. The paper examines the impact of technological revolutions on the development of social relations, as a result of which the...
87 500 UZS
​Startap po-russki
In stock
Startup in Russian Book Description The conversation in the book will be about the creation and development of business in Russia, about the pros and cons of entrepreneurship in today's reality. The book is a practical guide, the purpose of which is to show what and how to do to open your...
1 150 000 UZS
​Безгрешный маркетинг. Первая книга про inbound
In stock
Sinless marketing. The first book about inbound Book Description If your product is incomprehensible to the general public — it's not bread or toothpaste, but, for example, business services — it's not easy to sell it: over and over again you have to explain to customers why they should fork...
487 500 UZS
​Nokia. Ves' neveroyatniy opit kompanii v odnoy knige
In stock
Nokia. All the incredible experience of the company in one book Book Description The whole experience of Nokia, in one book. A journey from a tiny paper mill to a tech giant that revolutionized the mobile phone market. Learn how to stay on trend, develop the product at a pace with time and...
750 000 UZS
​Ot nosoroga k yedinorogu. Kak provesti kompaniyu cherez transformatsiyu v sifrovuyu epoxu
In stock
From rhinoceros to unicorn. How to lead a company through transformation in the digital age Book Description Viktor Orlovsky and Vladimir Korovkin are entrepreneurs who participated in revolutionary business transformations in the Russian market. Such a union gives a special method of solving...
87 500 UZS
​Pokupka gotovogo biznesa
In stock
Buying a ready-made business Book Description The book discusses the practical issues of acquiring small businesses operating in large cities of Russia. You will find basic recommendations: what should not be forgotten when "diagnosing" a business before a transaction, how the price is formed,...
275 000 UZS
A slogan in the marketing communications system. Dictionary, research, technology
In stock
A slogan in the marketing communications system. Dictionary, research, technology Book Description The dictionary of slogans is part of the project "Russian Sloganistics" of the Advertising Research Laboratory of the South Russian Humanitarian Institute. The implementation of this project...
275 000 UZS
Marketing detective or angels and demons of sales
In stock
Marketing detective or angels and demons of sales Book Description Novice marketer Konstantin Karpov receives a profitable order to develop a marketing strategy for development, but due to lack of knowledge, he cannot meet the deadline. A friend advises Konstantin to turn to the mysterious...
986 750 UZS
Machine Learning Engineering
On backorder
"If you are going to use machine learning to solve large-scale practical problems, I can only be glad that you stumbled upon this book. Read with pleasure!" Cassie Kozyrkov, Chief Specialist in Decision Theory at Google "Fundamental work on the practical construction of machine learning models...
187 500 UZS
​SuperSila Servisa
In stock
Superpower of the Service Book Description Attracting new customers is much more difficult than working with existing ones. Your base and profit depend not only on the quality of your product or service: the style of communication of employees, the impression of customers from interacting with...
362 500 UZS
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales
In stock
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales Book Description A guide for sales managers and their supervisors. It will help you write your own sales scripts and sell more, much more. Sales for the sake of sales have not been working for a long time. You...
765 750 UZS
AI-2041. Ten images of our future
On backorder
Artificial intelligence will be the defining event of the XXI century. Within two decades, all aspects of everyday life will become unrecognizable. AI will lead to unprecedented wealth, the symbiosis of man and machine will lead to a revolution in medicine and education and create completely new...
675 000 UZS
Key retail customers
In stock
Key retail customers Book Description This book is the first publication in Russia on attracting and developing sales to large retail customers. It is based on twenty years of sales experience of the largest international companies such as Coca Cola HBC Eurasia, Lamb Western and many others....
412 500 UZS
Agile marketing on the Internet
In stock
Agile marketing on the Internet Book Description The author of the book "Agile marketing on the Internet" Mikhail Bakunin is a professional marketer with many years of experience, founder of the marketing agency Cool Content and managing partner of the consulting company Bakunin & Partners....
372 250 UZS
The digital mind. How Science is Changing Humanity
On backorder
How can the achievements of science and technology contribute to the emergence of an exclusively digital mind — intelligent machines that are equal or even superior in power to the human brain? What do computers, cells and the brain have in common? Computers are electronic devices invented by...
500 000 UZS
ROP. Everything you need to know to build an effective sales department
In stock
ROP. Everything you need to know to build an effective sales department Book Description The author has repeatedly helped companies to double their profits for the year, all the results are confirmed by acts. In times of market downturn, you have a unique opportunity to earn and grow profits...
357 875 UZS
Soft calculations and measurements. Volume 2
On backorder
The application of fuzzy sets and soft calculations in economics and finance, a fuzzy-logical system of balanced indicators and an assessment of economic risk, net present income and the internal rate of return of cash flows with vaguely defined payments are considered. In addition, soft...
425 000 UZS
The only sales guide you'll need now
In stock
The only sales guide you'll need now Book Description Become a manager who is willing to buy from! Success in sales depends on your efforts, personal qualities and skills. In this detailed guide, you will learn how to implement a sales plan, even if a competitor is comparable in scale to...
337 500 UZS
Copywriting. The power of persuasion
In stock
Copywriting. The power of persuasion Book Description Peter Panda's book “Texts that are believed” has become an absolute hit of sales (six additional copies in three years!). Thousands of authors and companies have already adopted "convincingly positive copywriting" and were able to use it...
287 500 UZS
The monster of sales. How damn good it is to sell and get rich
In stock
The monster of sales. How damn good it is to sell and get rich Book Description Negotiation training for salespeople from Igor Ryzov, a leading Russian expert, twice winner of the "Business Book of the Year in Russia" award. In this book, he will talk about how to emerge victorious from the...
332 750 UZS
Deep learning. The shortest and most understandable course
On backorder
Deep learning opens the way for innovation and change in all areas of modern life. Most of the breakthroughs in artificial intelligence that you know about from the news are based on deep learning. Understanding this subject is useful for both entrepreneurs implementing this technology in their...
257 750 UZS
New laws of robotics. The apology of human knowledge in the era of artificial intelligence
On backorder
Management consultants who have recently appeared in abundance draw the prospects of work in the future in this way: if a machine can do the same as you, then your work will be automated. They convince businessmen and politicians that all specialists, from doctors to soldiers, will not be...
1 818 250 UZS
Computer vision. Advanced techniques and deep learning
On backorder
The book tells about the advanced methods of computer vision. Clear explanations of the principles and algorithms on which it is based are presented; special attention is paid to deep learning methods. All key principles are illustrated by real-world application examples. The publication is...
1 818 250 UZS
Computer systems. Architecture and programming
On backorder
The book describes the standard elements of the architecture, such as the CPU, memory, I/O ports, as well as the operating system, compiler, linker and network environment. The methods of presenting data and programs at the machine level, methods of program optimization, features of execution...
369 750 UZS
Life with robots. What every worried person needs to know
On backorder
Ruth Aylett is a professor of computer science at Heriot-Watt University. He has been engaged in robotics research for more than 30 years, specializing in affective and social aspects, software and human-computer interaction. Patricia A. Vargas is the director and founder of the Robotics...
387 500 UZS
Word of mouth. How to Manage customer loyalty and thrive on their recommendations
In stock
Word of mouth. How to Manage customer loyalty and thrive on their recommendations Book Description Word of mouth is the force that can increase the company's sales by 50%! Everyone relies on recommendations when making purchases, which is why it is so important to be able to monitor and...
275 000 UZS
From cradle to cradle. Changing the way we create things
In stock
From cradle to cradle. Changing the way we create things Book Description The famous manifesto of the concept "from cradle to cradle" (cradle to cradle), written by a German chemist and an American architect. The book outlines the basics of a sustainable, or eco-efficient approach to the...
2 182 625 UZS
Probabilistic machine learning. Introduction
On backorder
This classic work contains a thorough modern introduction to machine learning (including deep learning), viewed through the unifying prism of probabilistic modeling and Bayesian decision theory. The basic mathematical apparatus (including elements of linear algebra and optimization theory), the...
837 500 UZS
​Why is it better to buy from you? How to develop a strategic unique trade offer
In stock
Why is it better to buy from you? How to develop a strategic unique trade offer Book Description Entrepreneurs work hard, but their competitors are also not sitting still. Strategic UTP, a unique trade offer that is difficult for competitors to copy, will help to get ahead of competitors....
350 000 UZS
Marketing as a series. Stories that are waiting for
In stock
Marketing as a series. Stories that are waiting for Book Description If your marketing communications do not involve continuation, like a good TV series, then every time you fight for the attention of potential customers from scratch, putting a lot of effort and pouring significant amounts...
115 750 UZS
The imitation game. About ciphers, codes and artificial intelligence
On backorder
Sometimes people who didn't imagine anything of themselves do things that no one could imagine... (Alan Turing) How does a computer think? How to find an error in a system that does not have them? How to crack a code that cannot be hacked? The mathematician Alan Turing in the text of the work...
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